The campaign seeks to position the group’s pharmacies as accessible and holistic healthcare partners for women across different life stages, with a focus on helping them prioritise their wellbeing amid daily responsibilities.
The government has also emphasised the role of parents in managing children’s digital exposure, encouraging the use of parental control tools and open conversations about online safety.
Through the feature, Tune Talk aims to shift its model from competing primarily on data pricing toward offering a wider digital ecosystem of services.
From the growing demand for responsive and dependable support to the challenge of delivering frictionless service without compromising quality, the conversation highlighted how brands must balance efficiency with genuine care.
Through illustrations and health data insights, the initiative highlights how routine parenting activities can mirror the exertion levels often associated with athletic performance.
ACTSTITUDE has continued its expansion in 2026, adding more than 24 new brands to its portfolio across Malaysia and Singapore, spanning sectors including beauty, retail, and food and beverage.
According to the companies, the expanded mandate was awarded after a global pitch process that lasted more than 12 months.
Titled “Who Are Ya?”, the two-minute film features a mix of football figures and entertainment personalities discussing topics related to business-to-business finance through the lens of football fandom.
The brand said the public countdown was designed to draw attention to the behind-the-scenes preparation involved in pizza-making, presenting the fermentation process as part of the product’s overall quality and craftsmanship.
According to the company, the new platform highlights the role of small, everyday moments of happiness and positions the beverage as part of those experiences.
