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Attivo acquires The Next Practice to drive brand experience
Marketing

Attivo acquires The Next Practice to drive brand experience

By joining Attivo, TNP will work closely with all agencies within the Attivo group across North America, Australia and New Zealand to provide specialist digital and healthcare skills and AI-driven solutions, as well as offer valuable capabilities in Asia.

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May 22, 2025
KC Global Media announces new strategic expansions to leadership team
Marketing

KC Global Media announces new strategic expansions to leadership team

These leadership developments underscore the organisation’s adaptability in a dynamic industry, culminating in a fully empowered executive team following recent promotions and appointments within the revenue and marketing divisions.

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May 21, 2025
Around 87% of solo viewers in APAC still multitask when streaming videos
Marketing

Around 87% of solo viewers in APAC still multitask when streaming videos

Interestingly, markets such as Australia, Japan, New Zealand, and South Korea report more deliberate solo viewing moments in living rooms, indicating a mix of intentional and passive consumption patterns.

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May 21, 2025
Suncorp, Leo Australia launch digital tool ‘Haven’, to empower Aussies to make homes resilient
Marketing

Suncorp, Leo Australia launch digital tool ‘Haven’, to empower Aussies to make homes resilient

Suncorp has long advocated for greater investment in resilience and mitigation initiatives to reduce the impacts of extreme weather at both a community and household level – Haven is the insurer’s groundbreaking next step in this mission.

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May 21, 2025
M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
Marketing

M+C Saatchi Group Malaysia unveils rebrand, cultural power framework

‘Cultural Power’ is the advantage M+C Saatchi Group creates by leveraging a three-part approach.

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May 20, 2025
Formula 1 scores new partnership with Disney; to commence in 2026
Marketing

Formula 1 scores new partnership with Disney; to commence in 2026

The new relationship is created by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.

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May 20, 2025
3Particle launches Malaysia’s first virtual production research and innovation centre
Technology

3Particle launches Malaysia’s first virtual production research and innovation centre

Building on its strong foundation and track record in both local and international projects, XyperReal Stage now emerges as a premier virtual production research and innovation centre in Malaysia. 

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May 20, 2025
TEAM LEWIS Australia scores three technology client wins
Marketing

TEAM LEWIS Australia scores three technology client wins

Noted by the local industry knowledge and enthusiasm brought by the team in respect to their businesses, each of the global tech leaders identified TEAM LEWIS Australia as their ideal partner to provide strategic consultancy and implementation across their communications efforts in Australia and New Zealand.

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May 20, 2025
IKEA Australia launches 360-degree brand campaign ‘Just the Start’ for 50th birthday
Marketing

IKEA Australia launches 360-degree brand campaign ‘Just the Start’ for 50th birthday

To celebrate this milestone, IKEA Australia has launched a 360-degree brand campaign ‘Just the Start’ – reflecting on the impact it has had on Aussie homes over the last five decades, and acknowledging IKEA is ready to do so much more Down Under for the next 50 years. 

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May 19, 2025
From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
Marketing

From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’

In HAVAS Ortega’s latest report It’s a Gen-Z World and You’re All Just Living in It, it highlighted how the younger ‘prosumers’ of today are shaping culture, challenging norms, and setting the stage for a future where authenticity, purpose, and innovation define what truly matters. 

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May 19, 2025
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