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Mountain Dew Berry Spark’s campaign launch in AU dedicated to millennial parents living on the edge
Marketing

Mountain Dew Berry Spark’s campaign launch in AU dedicated to millennial parents living on the edge

At the centre of the launch is an infomercial-inspired film, blending early-internet weird with Y2K-core absurdity, created to give exhausted parents the energy boost they need to keep pace with their skibidi-speed children. 

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May 28, 2025
Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Marketing

Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers

The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.

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May 27, 2025
Lotus Cars Malaysia appoints NP Digital as paid media agency
Marketing

Lotus Cars Malaysia appoints NP Digital as paid media agency

NP Digital will lead strategy, management, and optimisation efforts across Meta platforms (Facebook and Instagram) and Google Search ads. 

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May 26, 2025
Hearts & Science APAC expands pharma portfolio with key business wins
Marketing

Hearts & Science APAC expands pharma portfolio with key business wins

Singapore – Omnicom Media Group agency Hearts & Science has secured two new pharmaceutical clients in Asia, further expanding its presence in the region’s healthcare

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May 26, 2025
Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation
Technology

Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation

Under a newly formalised Joint Business Plan, the partnership aims to embed Google’s AI technologies — including Gemini and image-to-video tool Veo — throughout the traveller experience.

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May 26, 2025
Betty Wong joins SCMP as corporate communications director
Marketing

Betty Wong joins SCMP as corporate communications director

Being a seasoned communications expert, Wong brings over 20 years of experience in corporate communications and strategic project management, working in local and global organisations across finance, technology, and biotechnology sectors. 

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May 23, 2025
Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
Marketing

Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay

The short film centres on a poem, written in collaboration between Apparent and Dakota Feirer, that uses a palindrome to turn from negative to positive through the power of cultural connection. 

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May 23, 2025
Wolfzhowl expands to SEA and AU; brings in Waheed Bidiwale, Jean Paul to leadership team
Marketing

Wolfzhowl expands to SEA and AU; brings in Waheed Bidiwale, Jean Paul to leadership team

Wolfzhowl has announced its expansion to Southeast Asia and Australia by bringing in Waheed Bidiwale as global CEO and Jean Paul as CEO for Southeast Asia, with Singapore as its regional hub.

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May 23, 2025
Here’s how brands can future-proof loyalty programs with AI
Marketing

Here’s how brands can future-proof loyalty programs with AI

Recent ALA research reveals a growing tension between consumer expectations and trust. Nearly half of members (46%) expect brands to understand their preferences, while 58% are willing to share their data in exchange for more relevant offers. 

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May 22, 2025
UM appoints Lisa McMillan to lead agency’s work across Australian gov’t
Marketing

UM appoints Lisa McMillan to lead agency’s work across Australian gov’t

McMillan’s remit includes strategic leadership of UM’s Government practice, overseeing the Federal and ACT Government accounts and guiding a national team of over 80 specialists in policy-driven media communications and public sector engagement.

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May 22, 2025
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