Technology
Kargo introduces new CTV ad units for APAC market
These formats combine striking design with proprietary ad tech under Kargo’s “Creative Science” approach.
June 24, 2025
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Teddy Cambosa
Marketing
Australian Federal Police’s new campaign via Think HQ lifts up curtain on modern policing
Launched across cinema, broadcast video on demand (BVOD), radio, out-of-home, digital, and social media, the campaign features a series of cinematic films blending real-world AFP action with relatable, community-based storytelling.
June 24, 2025
Marketing
Destination NSW taps CommBank to unlock visitor economy insights
The initiative is expected to support key decision-making in marketing, infrastructure planning, and investment attraction, while also allowing tourism operators to spot emerging trends and fine-tune their offerings accordingly.
June 23, 2025
Marketing
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
June 21, 2025
Marketing
Nine overhauls streaming and broadcast division, introduces new leadership structure
Nine has announced a major strategic realignment of its streaming and broadcast division, revealing a new leadership structure and operational framework aimed at driving growth, accelerating innovation, and strengthening its market position across free-to-air and subscription platforms.
June 20, 2025
Marketing
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
The move transitions Hyundai from a distributor-led model—previously managed by Sime Motors—to a principal-led operation, reinforcing its long-term commitment to the Malaysian market.
June 20, 2025
Technology
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
June 20, 2025
Marketing
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Lim’s approach to leadership isn’t just tactical—it’s deeply philosophical. She describes authenticity as the foundation of her leadership style, especially in high-pressure environments like media and advertising.
June 19, 2025
Marketing
Sydney Airport’s latest campaign invites Sydneysiders to embrace their next journey
Built around the energising brand platform “Life Takes Off When You Do”, the campaign invites Sydneysiders to embrace their next journey – be it a long-haul escape or a spontaneous getaway – by reawakening the excitement of travel.
June 19, 2025
Marketing
Initiative extends contract with wellbeing company Australian Unity
The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.
June 19, 2025