MARKETECH APAC
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
This case study delves into how Ledvance collaborates with Rewardz, a leading digital rewards and recognition solution provider, to secure and motivate loyal channel partners, safeguarding its company’s growth in the industry.
Bondhu Bojhe Amake was born from this vision: to translate animal gestures into a language people could relate to, fostering a deeper bond with our four-legged friends.
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
This case study delves into the strategies behind StackAdapt and Syfe’s collaboration, digging deeper into how they took on the challenge to bring better results.
The travel and tourism industry is changing fast, and it’s not just about offering stunning destinations or top-notch service anymore. Today’s travellers expect a seamless
Sustainability isn’t just about reducing carbon footprints or meeting ESG targets. It’s about fostering enduring social and economic progress while building resilience and relevance in a rapidly changing world
From becoming your personal assistant to the evolution of generated content and the emergence of artificial general intelligence (AGI), these are the next big trends in AI we can expect to see over the coming year and beyond.
For our latest case study, we delve into how the Hong Kong Broadband Network (HKBN) tapped Sleekflow, an AI-powered omnichannel conversation suite, as its official WhatsApp Business API provider to power its WhatsApp business channels for better customer engagement and experience for users.
