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Tripadvisor launches AI-powered travel planning generator
Marketing

Tripadvisor launches AI-powered travel planning generator

The travel itinerary generator allows users to access Tripadvisor’s travel guidance content, including reviews, opinions, experiences, and photos the community shares. They can save all this content for a trip to organise their travel plans better.

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July 24, 2023
Globe urges immediate SIM registration for online safety in latest quirky campaign
Marketing

Globe urges immediate SIM registration for online safety in latest quirky campaign

The initiative adds a creative twist, emphasizing that a SIM is not just a number but an extension of one’s identity. By registering their SIMs, customers take a crucial step in safeguarding their digital identity from potential scams.

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July 24, 2023
8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
Marketing

8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities

This partnership primarily focuses on finding new ways of combining branding and word-of-mouth to create meaningful connections with consumers and benefit brands, consumers, and key opinion leaders (KOLs) or influencers.

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July 21, 2023
Marketing

PH career platform Bossjob expands into Japanese market

The platform’s AI-powered direct chat model promises an enhanced user experience, streamlining the talent acquisition process for Japanese employers.

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July 20, 2023
Marketing

Starbucks, BLACKPINK team up for summer-themed limited offerings

The partnership will be launched across nine markets in the Asia-Pacific region on July 25 for a limited time and offerings for fans and customers alike. These markets include Taiwan, Hong Kong, Indonesia, Korea, Thailand, Malaysia, Vietnam, the Philippines, and Singapore.

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July 20, 2023
iQIYI partners with PubMatic for programmatic technology solutions
Marketing

iQIYI partners with PubMatic for programmatic technology solutions

The partnership has been motivated by premium OTT streaming services’ increasing adoption of programmatic strategies. This has allowed them to optimize revenue and improve the overall advertising experience for viewers.

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July 19, 2023
Havas Media Network India wins integrated media mandate for Capri Loans
Marketing

Havas Media Network India wins integrated media mandate for Capri Loans

Capri Loans has chosen Havas Media to boost its market presence and enhance brand recognition in the financial sector. They will specifically provide innovative media strategies and manage all aspects of media planning.

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July 18, 2023
Technology

IAS introduces brand safety, suitability measurement for Google Video Partners

Singapore – Integral Ad Science (IAS) has introduced brand safety and suitability measurement to its total media quality for Google Video Partners (GVP) offering. This

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July 17, 2023
Marketing

Clemenger BBDO embarks on expansion strategy with key senior appointments

Bassil commended Zanesco, Winton, and Deutsch-Burley as exceptional forces within the industry, highlighting their talent, intelligence, energy, and fun personalities.

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July 17, 2023
Marketing

foodpanda introduces pick-up service for grocery shoppers

Singapore – Foodpanda has recently introduced a pick-up feature in its grocery delivery service pandamart. This allows customers to conveniently collect their groceries themselves, providing

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July 14, 2023
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