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Marketing

This new IKEA campaign turns furniture assembly into meaningful family bonding time

Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative

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April 11, 2025
Marketing

Harbin Beer rewrites retail rules with bold ‘Back Rack Hack’ strategy in China

China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of

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April 11, 2025
Marketing

Cathay recreates historic flight path for Kai Tak’s 100th anniversary celebration

Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude

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April 11, 2025
Marketing

Pernod Ricard brings back ‘Drink More Water’ campaign for Songkran 2025 in Bangkok

Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’

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April 11, 2025
Marketing

Hearts & Science names Doris Kuok as managing partner to lead new Hong Kong operations

Hong Kong – Hearts & Science, the Omnicom Media Group (OMG) agency, has appointed Doris Kuok as managing partner to spearhead its expansion and lead

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April 10, 2025
Marketing

This new tech initiative helps Indonesian sexual assault victims collect legal evidence via discreet audio activation

Indonesia – Dentsu Indonesia, in collaboration with the prominent Indonesian newspaper Harian Kompas, has launched an innovative initiative to empower sexual assault survivors with a

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April 10, 2025
Marketing

Britannia NutriChoice dares to be just a cookie in new brand push and packaging

India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its

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April 10, 2025
Marketing

Cristiano Ronaldo celebrates legacy with CR7 LIFE flagship store launch at Times Square, Hong Kong

Hong Kong – Football icon Cristiano Ronaldo has officially launched the first-ever CR7 LIFE official flagship store at Times Square in Hong Kong, marking a

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April 8, 2025
Marketing

PHD India secures integrated media mandate for smart appliance brand Atomberg

India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances.

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April 8, 2025
Marketing

Ampverse Group launches ‘Pixel’ division to build virtual gaming communities and brand experiences

Singapore – Ampverse Group has unveiled Pixel, a new division aimed at building vibrant gaming communities and helping global brands engage millions of gamers across

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April 8, 2025
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