Delhi, India – The Indian arm of dentsu’s media agency Carat has appointed Ashish Singh to take charge as Carat India’s new vice president for planning.
Singh will be leading the agency’s digital mandate for North and East. Through his new role, he will be responsible for developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.
Prior to his new position, Singh was with Mindshare India where he held the position of Partner for Digital. During his seven-year-stint with Mindshare, Ashish was responsible for driving revenue growth for the network agency. He has been instrumental in leading several client relationships at Mindshare and has actively lead pitches for businesses.
With more than 15 years of experience, Ashish has liaised with numerous clients across multiple categories to build the roadmap to numerous path-breaking digital strategies.
Commenting on his appointment, Singh said, “With continuous change in the media ecosystem, digital is the battleground for all types of businesses where consumers are accustomed to connectedness. Carat is known for its integrated communication planning backed by some of the cutting-edge analytical tools in the industry.”
He added, “I am delighted to join Carat – the first specialist agency in the country and the world’s first media agency – to contribute my experience to create a meaningful connection for brands in the digital ecosystem for business outcomes. I look forward to this journey where together we focus on growth, expansion, and nurture talent.”
He will report to Anita Kotwani, CEO of Carat India.
“I have had the pleasure of working with many digital professionals and Ashish Singh clearly stands out as one amongst the best. Ashish will add immense value as part of my core team and help shape the Carat Digital offering. He comes in with the mandate to drive the larger North and East offices for Carat India and help drive value for our key global clients like Microsoft, Mastercard, Phillips and local clients like Havells, DS group, and others,” Kotwani stated.
She added, “With his domain expertise across the changing digital ecosystem and his love for being a lifelong learner, I am confident that our clients will see the best of data, creative and technology amalgamation under his leadership to help drive their business outcomes.”
