Hong Kong – AS Watson Group has appointed Queennie Fung as General Manager of Group Corporate Communications, where she will lead the retailer’s global corporate communications strategy across its 31 markets.
In her new role, Fung will oversee the development and execution of AS Watson’s global corporate communications strategy, with responsibility for brand positioning, corporate reputation, and stakeholder engagement across the group’s international operations.
Fung joined AS Watson in 2014 and was appointed Head of Corporate Communications in 2024. During her tenure, she has led integrated communications initiatives across multiple markets, working with business units and functional teams to align corporate messaging and communications efforts.
She has also overseen corporate campaigns and community engagement initiatives supporting the group’s communications and corporate affairs objectives.
The appointment marks the latest step in Fung’s progression within AS Watson as the company continues to strengthen its corporate communications function across its global business.
Malina Ngai, Group CEO of AS Watson Group, said, “Queennie has made a strong contribution to shaping our global communications strategy and strengthening how we connect with our customers, partners and communities. Her leadership will be instrumental as we continue to build a more integrated, purpose-driven brand across our markets.”
