Philippines – Ampverse Group has launched ‘Ampverse Pulse,’ a full-service next-gen marketing agency designed to transform brand engagement with the booming gaming and entertainment communities in Southeast Asia, India, and MENA.
Ampverse Pulse will enhance the group’s existing marketing solutions by delivering a comprehensive suite of services for brands and game publishers. This includes strategies for gaming influencers, IP partnerships in gaming and entertainment, in-game advertising, user acquisition, media planning, gaming commerce partnerships, and white-labelled tournaments and events.
The new agency will leverage Ampverse Group’s ecosystem, which encompasses a diverse portfolio of gaming and entertainment media assets, insights from 600 million followers, and a team of experienced professionals. This foundation enables effective strategic planning and activations for over 300 clients targeting gamers, utilising next-gen behaviours and purchase patterns from its commerce products.
Ampverse Group has experienced significant growth in brand partnerships across Southeast Asia and is looking to expand these efforts with Ampverse Pulse, also introducing services to India and the MENA region. With a strong track record of successful collaborations with brands like Samsung, Coca-Cola, and Sony, Ampverse Pulse will provide integrated marketing solutions to engage gaming and entertainment audiences, unlocking new opportunities in the Middle East and North Africa.
Benj Dalmacio, head of business development at Level Infinite, shared, “We are thrilled to have worked closely with Ampverse Group for Honour of Kings’ presence in the recently concluded PGDX Manila 2024. Their team has consistently demonstrated a high level of professionalism, expertise, and dedication throughout our collaboration—helping provide a great experience to our community and to the thousands of attendees during the event.”
The launch of Ampverse Pulse follows Ampverse Group’s achievement of collaborating with over 300 global brands and game publishers, underscoring the high demand and effectiveness of its offerings.
“Ampverse Pulse is not just an extension of our marketing solutions offering, but a next-generation agency that deeply understands youth culture given our gaming DNA. Ampverse Pulse is testament to our commitment to serving the evolving needs of brands and game publishers wanting to deliver business results by being relevant to the next generation,” said Charlie Baillie, chief executive officer of Ampverse Group.
“As gaming continues to grow across Southeast Asia and the Philippines, this is an exciting time to be here. We want to be strategically positioned to provide Ampverse Pulse capabilities to brands so they can reach the more than 50 million gamers in the country,” Baillie added.
