Kuala Lumpur, Malaysia – BIG Rewards, AirAsia’s lifestyle rewards program, will now be integrated into the airasia Super App family; to now be called airasia rewards. It would be recalled that the rewards program even underwent a rebranding at the start of 2020, coming from previous name, ‘BIGLIFE’.
The brand new move will merge all features from the previous BIG Rewards app to be available within the airasia Super App. Users can now expect a more seamless app experience, now eliminating the need to have two separate apps for earning and spending their reward points.
With the new integration, all user details and remaining points will be merged into the Super App and be renamed as airasia points. The loyalty rewards points will now be the digital loyalty currency that can be used throughout the entire Super App ecosystem.
Amanda Woo, CEO of airasia Super App, said that the airasia Super App has now become a way of life, and its enhancement is in line with the airline’s core value of providing value and best deals to flight passengers and everyday app users.
“We are proud to see a phenomenal growth of airasia Super App in recent years since its launch in October 2020. With our digital businesses that include nearly 20 travel, delivery, and lifestyle offerings, we have successfully transformed into a data and tech-driven company, even being recognized as one of the three ASEAN Unicorns based in Malaysia by a Credit Suisse report,” said Woo.
She adds, “[It’s] not just for users; the addition of airasia rewards will spark new and exciting collaboration opportunities with our flight and hotel partners, merchants, and even riders. In return, our app users will benefit greatly from better deals and different ways to redeem their airasia points.”
Ong Wai Fong, chief loyalty officer, shared that the app integration has 3-pronged benefits for members, partners, and businesses.
“Members will be able to enjoy more deals and promos in the Super App, while conveniently earning airasia points for every transaction and using points to pay for their orders. Partners, on the other hand, will have wider access to the millions of Super App users to boost sales and grow their businesses with us. These in return will enhance our data and help us design better products to increase member stickiness and transform it into enduring customer loyalty,” shared Ong Wai Fong.
To celebrate the integration, from 16 to 20 December 2021, airasia rewards is giving app users up to 20X airasia points for every purchase they make on the airasia Super App. App users who book or purchase flights, hotels, SNAP, food, grocery, and duty-free items using their airasia points will be able to enjoy a special redemption promotion of 50 points to RM1, whose normal rate is 125 points to RM1, during the promo period as well.
