Singapore – Adjust, a measurement and analytics company, has launched ‘TrueLink,’ a solution designed to streamline mobile application marketers’ deep links management. Its launch across Southeast Asia, India, and other countries enables marketers to drive in-app engagements.
Adjust’s TrueLink allows marketers to generate branded and personalised linking experiences that prompt higher engagement and conversion rates across various platforms. This includes social media, SMS, and the web.
TrueLink is part of Adjust’s Engage pillar, which helps marketers guide users, enhance brand reputation, and expand their reach. With its single, multi-platform deep link, TrueLink makes manual link creation unnecessary. The solution also provides multiple link creation options, including bulk generation and individual links for specific campaigns like user referrals, influencer partnerships, and product promotions.
Moreover, it allows mobile marketers can create branded deep links that are short, and easily editable for various campaign types. This not only improves the user experience but also helps to strengthen brand recognition.
“The tedious process of creating different links for different platforms has been a challenge for many marketers. With TrueLink, we’ve simplified this process by allowing marketers to quickly and easily create one multi-platform, customisable link that delivers a seamless user experience,” Katie Madding, chief product officer at Adjust, said.
