Thailand – Dentsu International is enhancing its customer experience (CX) management in Southeast Asia (SEA) with the launch of marketing agency Merkle in Thailand.
Merkle’s launch in Thailand comes after the market attained a significant increase in marketing technology investments. With the rising expectations for customer experience and brand interaction, Merkle Thailand leverages its Experience and Service Design Consulting, CRM and Customer Engagement/Loyalty, Data Strategy and CDP, as well as Omnichannel Commerce to secure long-term customer loyalty while extending business growth opportunities to brands.
The expansion of Merkle through its Thailand launch contributes to enabling enhanced and transformative digital marketing in SEA.
“SEA is an awakening dragon, and as a dentsu cluster that was born to soar with the dragon, we are a rare partner with a glocalised lens to unlock the potential of the CX journey in this region. Particularly in Thailand, where CX has become an intrinsic part of any business looking to cut through the noise and connect with consumers, with Merkle now in Thailand, it will undoubtedly be able to help brands win on experience by reimagining sustainable CX strategies for business transformation. Merkle’s expanded footprint will also open up stronger possibilities for clients looking to be CX leaders in the era of SEA,” Sanjay Bhasin, chief executive officer of Dentsu SEA, said.
Apirada Benchakaranee, chief executive officer, CXM of Dentsu Thailand, said, “The dawn of AI-driven experiences is a seismic shift that can make CXM a daunting journey for many brands in Thailand, where consumers have radically evolved in their expectations and behaviours around brand experiences. At Merkle, we are purpose-built to partner ambitious brands in seizing opportunities, even amidst chaos, to deepen engagement with their most important consumers. We look forward to bringing this to brands that are ready to elevate their experience-led growth.”
Chun Yin Mak, president, CXM of Dentsu Asia Pacific, added, “As the only player in the industry that grew up in data, Merkle is an end-to-end experience transformation partner that is ready for an AI-first future. Our unrivalled integration of strategy, technology, design and data, enables us to power the experience economy, and we are delighted that we can now bring that same obsession to Thailand to help brands dream, do, and deliver the total experience for consumers.”
Over the years, Merkle’s growth in SEA includes over 300 experts in Indonesia, Thailand, Singapore, and Vietnam.
