India – IPG Mediabrands, the media holding company within the Interpublic Group, has unveiled its new global Centre of Excellence in Pune, India, aiming to drive advanced media activation and foster next-generation growth.
Located at the International Tech Park in Kharadi, Pune, the new office will act as a crucial hub for media activation, product development, and engineering, serving over 500 clients worldwide across various industries. It is expected to more than double the headcount over the next two years.
The new 62,000-square-foot state-of-the-art office features an array of modern amenities, including a rooftop sports area with basketball and tennis facilities, a gym, and a walking track. Additional perks include a crèche for employees’ children, a 24-hour canteen, flexible workspaces designed for collaboration, and dedicated company transportation.
Ankita Agarwal, executive head of global operations at KINESSO, said, “We are thrilled to expand our presence into Pune and create a world-class workplace for our talented team. This office will be instrumental in implementing the highest standards of media activation, enhancing operational efficiency, and delivering exceptional value to our clients.”
Jarrod Martin, global CEO of KINESSO and Acxiom, added, “We have built a network of global capability centres providing essential services, and India is our single biggest hub market, servicing other countries around the world. By centralising all these capabilities in one location, the Pune GCC will enable us to implement the highest standards of media activation across all campaigns and brands, facilitate shared learnings, and enhance product development. India is a world-leading source of advanced talent, and IPG Mediabrands is committed to tapping into this expertise to elevate our product and service delivery to clients.”
Meanwhile, Shashi Sinha, CEO of IPG Mediabrands India, commented, “The launch of the IPG Mediabrands Pune GCC is a significant milestone in our growth journey, expanding our existing footprint, which already includes offices across Mumbai, Bangalore, Delhi, Chennai, Kochi, and Kolkata. In the last 12 months, we have doubled in size, and with continued growth trajectory, we anticipate India becoming the second largest IPG Mediabrands market by employee headcount over the next two years. This not only underscores our continued commitment to investing in India but also highlights our strategic focus on leveraging advanced talent to drive media innovation.”
The IPG Mediabrands Pune office is now officially operational and will provide services across diverse areas such as biddable media, analytics, and media operations, with a strong focus on innovation and execution.
