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Platforms Featured Southeast Asia

Bitazza announces global expansion, unveils roadmap of utility token

Bangkok, Thailand – Thailand-based digital assets management platform, Bitazza, has announced its expansion into the global market with the Bitazza Global platform. Following this move, the platform also announced its roadmap for its utility token, BTZ, which will open for trading on 22 February 2022.

Bitazza offers a robust suite of real-world crypto usage features that are currently being used, including API payment integration, in-app crypto payments, and a white-label wallet solution.

The Bitazza Global platform will be offering users access to its ever-growing ecosystem and features, including spot trading, derivatives trading, yield products, and DeFi investment opportunities, as well as Freedom Wallet, and Freedom Card.

Meanwhile, BTZ will be serving as fuel for the ecosystem and is designed with utility features that may expand as the ecosystem grows, including paying fees with up to 75% discounts, redeeming BTZ for rewards, stake to earn APY, and accessing tiered benefits, as well as participating in the governance of the ecosystem. Moreover, BTZ has a max supply of three billion tokens, of which only 412.5 million are currently in circulation.

Bitazza said that it also has plans to establish a crypto-based e-commerce platform and will soon offer users crypto payment cards to further drive crypto usage in everyday life.

Kevin Heng, Bitazza’s co-founder and chief strategy officer, believes that with their interconnected global platform and the carefully curated tokenomics of their BTZ token, they have a clear roadmap towards the sustained growth of their platform.

“Our focus is on promoting financial inclusion and subsequently financial freedom. Bitazza believes in the freedom to manage and use one’s own assets in everyday life. We are passionate about putting real-world working crypto products in people’s hands and driving crypto mass adoption like no one else,” said Heng.

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Technology Featured Global

MoEngage’s latest US$32.5m funding to accelerate global growth strategy

Singapore – Customer engagement platform MoEngage has announced that it has successfully raised US$32.5m in funding, which will be vital for the company’s acceleration of their global growth strategy, particularly for the greater benefit of their proprietary platform.

Said funding was led by Multiples Alternate Asset Management, with participation from current investors Eight Roads Ventures, F-Prime Capital and Matrix Partners.

In addition to their visions of global growth, MoEngage aims as well to use the funding to further strengthen the product’s AI and predictive capabilities.

For Raviteja Dodda, co-founder and CEO of MoEngage, their recent funding speaks to the continuous growth of the company, noting that they have seen rapid global adoption of insights-led customer engagement. 

He also added that their customer base and recurring revenue has doubled in the last 12 months and our business growth in the U.S. and Europe has tripled in the first half of 2021 as compared to the second half of 2020, hence this funding will help their company to further accelerate global growth and product innovation.

“Our rapid growth can be attributed to investments in the areas of product innovation and customer success. Over the last two years we have made significant investments in Sherpa, our AI engine, to add a layer of intelligence. Today, our AI engine delivers actionable insights to determine users who have a propensity to churn, the best performing customer journey path, most preferred channel, ideal frequency, and the right time to communicate. We will continue our investments to extend our lead in this space,” Dodda said.

He added, “As the digital space becomes competitive, we envision brands shifting from a rule-based tool to an intelligent platform that empowers marketers and product owners with AI-driven insights and optimization.”

As part of this funding round, MoEngage also completed an Employee Stock Option Plan (ESOP) buyback of US$1.5m for its current and former employees to acknowledge their belief in the vision and contribution over the years. This is the first ESOP buyback by the company or its investors.

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Platforms Featured ANZ

Lexer, customer data platform for retailers, lands A$34M funding

Melbourne, Australia – Australian-based startup Lexer, which provides a customer data platform for brands and retailers, has raised AU$33.5M in Series B funding, bringing its total funding to AU$43M. The funds will be used to bulk up its team, accelerate product development, and expand globally.

The platform provides data, software, and services that deliver all the tools required to understand and engage with customers, aiming to help brands and retailers drive sales. Lexer collects and enriches fragmented data sources into a single customer view, Brands like Quicksilver, Zimmermann, Billabong, Optus, and The Iconic are some that are already using Lexer.

The company said that with its team expansion, the funding will go into adding 50 people to the team over the next 12 months. It revealed further that it is aiming to hire a person per week for the next year, doubling its headcount across Australia, the United States, and Southeast Asia. 

Dave Whittle, CEO of Lexer, commented that the platform exists to help brands orient their business around the customer with its software, using data to deliver human experiences.

“Brands are awash with data these days, but it’s siloed, and they have no way of sorting, managing, gleaning insights, and taking action from it. Using Lexer, a business can provide its customers the personalized experience they deserve. We call this genuine engagement,” Whittle said.

The round was headed by Blackbird Ventures and King River Capital, with Series A investor January Capital. 

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Technology Featured ANZ

Digital agency Jellyfish signals Australian presence through new acquisition

Sydney, Australia – Global digital agency Jellyfish is ramping up its global presence by acquiring five companies, including one in Australia, Data Runs Deep.

The Australia-based Google marketing agency provides consultancy and training to clients. Data Runs Deep assists its clients with the structure and implementation of Google Analytics in their business – most importantly, giving companies the ability to produce outputs through large amounts of customer behavior data in order to make fast business decisions.

The newly-announced acquisitions speak to the rapid acceleration of businesses looking into integrating digital transformation strategies into their company. This is done in response to the global pandemic that has created a greater need for brands to partner with companies to help them navigate and meet the challenges of driving growth and sustainability.

Other of Jellyfish’s global acquisitions include tech agency Seelk, e-commerce content production Quill, creative technology company Splash, and technology services Webedia Brand Services.

“These acquisitions bring powerful enhancements to our portfolio of services by expanding our depth of expertise, geographical reach, and our offerings across several continents and regions,” says Chris Lee, COO at Jellyfish.

Jellyfish’s rapid expansion comes against a backdrop of consolidation and challenges in the traditional agency sector as the company’s capabilities lie in helping brands during their digital transformation journey.

“Our mission is to ensure that our clients have all the resources needed to fully embrace digital transformation and reach results that transcend every expectation. These acquisitions are key in driving prominence and growth in the marketplace and we believe nothing is impossible or beyond the reach of our clients,” said Rob Pierre, CEO of Jellyfish.