Indonesia – Nescafé Indonesia has recently teamed up with Dentsu Indonesia to unveil the ‘Nescafe Sky Show,’ a stunning aerial drone display designed to introduce its newest brand ambassador, renowned South Korean actor Ji Chang-wook.
The Nescafé Sky Show, presented at the Jakarta Fair Kemayoran 2024, invited fans to capture images of Nescafé’s ‘Coffee Ala Cafe’ brand ambassador, Ji Chang-wook, alongside their Nescafé beverages and share them on social media.
Sherif Hani, business executive officer of Coffee Néstle Indonesia, said, “We have always been committed to aligning our coffee brand with modern lifestyles and trends, including the K-wave phenomenon that has resonated strongly with Gen Z. The enthusiastic support from Ji Chang Wook’s fanbase in Indonesia inspired us to appoint him as the Brand Ambassador of Nescafe Indonesia. Together with dentsu, we elevated the launch experience to another level, introducing our Brand Ambassador in a distinctive and historically significant Sky Show at Jakarta Fair Kemayoran.”
Meanwhile, Rommy Pantouw, content director of dentsu X Indonesia, shared, “The Nescafé Sky Show was designed to create a unique, engaging brand experience that resonated with the audience. By blending innovation with a beloved celebrity figure, Nescafé Indonesia is committed to continuously inspiring consumers with a dynamic lifestyle. We have successfully identified a historic moment to implement this idea, marking the first time a brand has presented such a show at the Jakarta Fair Kemayoran. A total of 300 drones were used to create stunning visual configurations for 10 minutes, producing spectacular images in the sky and capturing the attention of thousands of visitors at the Jakarta Fair Kemayoran.”
