NPO Bush Heritage Australia taps FutureBrand as brand partner

Sydney, Australia – Bush Heritage Australia, an independent not-for-profit that buys and manages land for conservation, has appointed brand transformation company FutureBrand Australia as its brand partner. The remit is to strengthen and align the brand with its ambitious 2030 strategy, where the goal is to double and deepen the organisation’s impact by the end of the decade.

Bush Heritage and FutureBrand will work together from the inside out by exploring the organisation’s ways of working to define the brand’s values first and to establish the brand strategy. FutureBrand said the insights gained from this process will inspire a revitalised brand identity to support the organisation to reach more people more effectively. 

Vibeke Stisen, executive manager engagement at Bush Heritage Australia, commented: “We want to double our impact by 2030. To do that, we need to reach a larger audience with a brand and position that is clear, compelling and underpinned by values that inspire us and those we work with. It’s no small challenge. But a challenge that we feel absolutely confident we can overcome with FutureBrand at our side.”

Bush Heritage works closely with traditional owners and partners and utilises right-way science, traditional Aboriginal knowledge and Western science to protect and restore more than 11 million hectares of land in Australia and work across 37 reserves.

The FutureBrand team will be delivering the brand strategy, identity and experience via a combination of budgeted and pro-bono work, contributing more than $100,000 in unbilled time as part of the team’s annual commitment to supporting not-for-profit organisations. 

On the partnership, FutureBrand Australia CEO Rich Curtis said, “The work of Bush Heritage Australia to keep our land healthy is vital and necessary. Organisations like theirs are leading the way on sustainability and deserve the community’s support. All of us here at FutureBrand Australia are excited – and committed – to play our part.”

“We’ve always dedicated our time to supporting not-for-profit organisations and recently we’ve clarified our approach in order to invest our work in this area with greater purpose and productivity. In reviewing our approach together with Vibeke and her team, we quickly established the common ground on which to build our partnership. So much so that committing our time, energy and creativity was an easy decision all round,” added Curtis. 

Bush Heritage and FutureBrand will also be joined by Common Ventures who have been appointed to handle all campaign activity as part of the project’s objective to reach more people more effectively.