Australia – Bush Heritage Australia, a not-for-profit conservation organisation that protects ecosystems and wildlife across the continent, has announced its new brand strategy and identity which is aligned with its goal to deepen and double the organisation’s impact before the end of the decade.
The organisation has collaborated with FutureBrand Australia which has been its brand partner since 2022. They have worked together on research and analysis, brand immersion, brand strategy, identity and experience to explore ways in redefining the brand’s values and enable the organisation to reach more people effectively.
Coming off of the organisation’s 30th year celebration, CEO Heather Campbell shared that they are committed to deepening and doubling their impact by 2030.
“What a better way to mark this exciting period of growth than with a refreshed brand that honours our history, and looks towards our future. FutureBrand has done a fantastic job of capturing our spirit and reflecting our vision of a healthy country, protected forever,” she added.
Meanwhile, Rich Curtis, CEO at FutureBrand Australia, said, “Knowing the real impact that Bush Heritage is having on Australia’s natural environment and native species – and delivering work that will enable Bush Heritage to scale sustainably for generations to come – makes our team feel particularly motivated to take on this vitally important work and partner with the Bush Heritage team.”
Other works for the said rebranding include a website redesign and a national ad campaign.