Dentsu Philippines brings content production and commerce under one roof with Dentsu Studios

Philippines — Dentsu Philippines has launched Dentsu Studios, a new integrated content and production offering designed to help brands create, manage, and activate content more efficiently across social, creator, and commerce channels.

The new studio combines content production, livestreaming, creator collaborations, and campaign execution within a single ecosystem, allowing brands to move from idea to activation through one integrated partner.

The launch comes as brands face growing pressure to produce content faster, adapt to changing consumer behaviour, and create experiences that feel native to the platforms where audiences spend their time.

Dentsu Studios brings together production capabilities with the agency’s broader strengths in strategy, influencer marketing, audience intelligence, and live commerce. The goal is to help brands build more connected content experiences that support both engagement and business outcomes.

According to Dentsu Philippines, the studio was created to address the increasing overlap between content, influence, commerce, and customer experience. 

“We have continued to invest in capabilities that help our clients  navigate those intersections more effectively,” said JC Catibog, CEO, Dentsu Philippines. “Dentsu Studios is a natural progression of us bringing together capabilities that have long existed across our network into a more connected experience for brands to be more responsive to how consumers engage, discover and shop today.”

Having supported pilot projects across content and commerce, such as live commerce activations for Comfoods, the studio has also seen its capabilities tapped by major brands including Samsung, Glico, El Real, Uratex, and Alaska.

Julia Pronstroller-Gallardo, Executive Digital Director & Digital  Experience Head, Dentsu Philippines, commented, “The diversity of brands already engaging Dentsu Studios, from global marketers to local household names, tells us that this is not a category-specific challenge.”

“Whether it is a live commerce activation or a creator-led campaign, the strongest results come when production is informed by audience understanding, platform behaviour and clear business objectives from the outset,” added Pronstoller-Gallardo. 

The launch also strengthens the agency’s capabilities in creator-led marketing and live commerce, two areas that continue to gain importance as brands seek more interactive and participatory ways to connect with audiences.

With Dentsu Studios, the agency aims to provide brands with a more connected approach to content creation, helping them stay closer to consumers, communities and culture in an increasingly digital-first environment.