Australia – Havas Media has been appointed media agency of record for global children’s entertainment company Spin Master following a competitive pitch.
Under the appointment, Havas Media will oversee media strategy, planning and buying across Australia and New Zealand for Spin Master’s portfolio of brands, including Bitzee, PAW Patrol, Hatchimals, Melissa & Doug, Rubik’s Cube, Cool Maker, Kinetic Sand, as well as licensed properties Monster Jam and Gabby’s Dollhouse.
The agency said it will leverage its Converged.AI operating model, combining data, technology and integrated media capabilities to support Spin Master’s marketing efforts across the region.
Kate O’Ryan-Roeder, ANZ CEO at Havas Media, said the appointment reflects the agency’s focus on delivering integrated media solutions backed by strategic insights.
“We’re incredibly proud to be partnering with Spin Master, a brand synonymous with creativity, innovation, and global growth,” she said.
“This appointment reflects our commitment to being deliberately different. Through our Converged.ai model, we bring together bold thinking, data-led insights, and integrated media solutions to drive meaningful connections and measurable impact for Spin Master.”
Spin Master ANZ General Manager Jacqui Webster said the company selected Havas Media for its audience understanding and strategic approach.
“As we continue to grow the Spin Master brands, Havas Media’s deliberately different approach, combining strategic insight with a deep understanding of audiences, gives us confidence in their ability to help us connect with families in more meaningful and engaging ways,” Webster said.
The appointment adds another major client to Havas Media’s portfolio as the agency continues to expand its presence in the Australian and New Zealand market.
