Manila, Philippines – The Philippines’ 50 most valuable brands grew 11% year-on-year to a combined value of US$35.3b in 2026, driven by resilient consumer demand, expanding digital adoption, and continued infrastructure investments, according to the latest report from Brand Finance.
Leading the rankings for the third consecutive year is BDO, which retained its position as the country’s most valuable brand with a brand value of US$3.5b.
Brand Finance attributed the bank’s continued leadership to strong lending and deposit growth, solid balance sheet fundamentals, fee-generating businesses, and widespread accessibility through its extensive ATM network.
Fast-food giant Jollibee climbed to second place with a 32% increase in brand value to US$3.3b, supported by strong domestic demand and international expansion efforts.
Meanwhile, Bank of the Philippine Islands (BPI) ranked third after growing its brand value by 37% to US$3.2b, buoyed by improvements in reputation, customer engagement, and expansion across fee-based services.
The findings from the Brand Finance Philippines 50 2026 report point to banking’s continued dominance in the country’s brand landscape, supported by steady credit growth, remittance inflows, and accelerating digital transformation.
However, consumer-facing sectors also delivered strong gains, with restaurants, beers and spirits, and utilities emerging as key contributors to overall brand growth.
According to Alex Haigh, Managing Director for Asia Pacific at Brand Finance, the rankings reflect an economy increasingly powered by domestic consumption, consumer engagement, and infrastructure investment.
He noted that while banking brands continue to anchor the market through scale and digital innovation, brands that combine accessibility, emotional resonance, and everyday utility are outperforming in both value creation and brand strength.
Among the strongest brands, SM Supermalls topped the list with a Brand Strength Index (BSI) score of 95.3 out of 100, maintaining its coveted AAA+ rating.
The mall operator performed strongly across familiarity, consideration, credibility, and advocacy metrics among Filipino consumers.
Mang Inasal followed closely behind, with its brand value rising 28% to US$482m and achieving a BSI score of 95.2. The brand jumped five spots from last year, fuelled by gains in recommendation, emotional connection, and customer loyalty.
Bear Brand rounded out the top three strongest brands with a BSI score of 92.7, retaining its AAA+ rating despite a decline in brand value.
The report also identified AUB as the Philippines’ fastest-growing brand, with its value more than doubling by 133% to US$226m. The growth was linked to expanding loan portfolios, stronger profitability, and increased uptake of digital banking services.
Rounding out the top 15 most valuable brands were San Miguel Beer, Red Horse, Land Bank of the Philippines, Metrobank, Globe Telecom, Meralco, PLDT, Puregold, Emperador, Ginebra San Miguel, and Petron.
Beyond financial performance, the study also examined sustainability perceptions among Filipino consumers.
Jollibee emerged as the strongest performer across environmental, social, and governance (ESG) dimensions.
Brand Finance highlighted the restaurant chain’s solar energy initiatives and its long-running Busog, Lusog, Talino feeding programme as key contributors to its positive standing.
Other brands recognised for strong ESG perceptions included Mercury Drug, BPI, Bear Brand, Alaska Milk, Magnolia, Metrobank, and Philippine Airlines.
The annual Brand Finance report evaluates more than 6,000 brands globally, measuring both brand value and brand strength to assess how intangible assets contribute to business performance and consumer preference.
