Singapore – In pursuit of bringing a hyper-personalised digital experience in the market, the Bank of Philippine Islands (BPI) has announced its recent affiliation with Personetics, a global leader in financial data-driven personalisation and customer engagement. With this joint effort, the two are set to improve the customer’s financial well-being including financial literacy using the latest introduction of BPI’s AI-powered track and plan app. 

This new app utilises self-services options for depositing funds, paying bills and other transactions. It also generates personalised recommendations for active digital users based on their unique financial transactional data. 

Furthermore, the collaboration with Personetics plays an essential role in enriching personal savings and debit card data for BPI customers. It categorises them and offers value-added advisory services and 20 out-of-the-box hyper-personalised insights, aiding customers in managing cash flows, making informed financial decisions, and saving.

Following this endeavour, Fitzgerald Chee, head of consumer platforms at BPI said, “As the first bank in the Philippines, BPI has a long history of industry leadership, and today, it provides the most advanced digital capabilities of any bank in the country. We are proud to be the first to empower our customers with rich, personalised recommendations and insights.” 

“Personetics is an ideal partner in providing our customers with the tools and direction they need to become more involved and active in shaping their own financial future,” he added.

Meanwhile, David Sosna, CEO and co-founder at Personetics remarked “We are delighted that BPI, the pioneer in providing advanced PFM for banking customers in the Philippine market, has chosen Personetics as its partner in this exciting endeavour. As a bank with a long and illustrious history of providing innovative services for both consumers and businesses, BPI is an ideal partner in ensuring that Personetics is spot on in addressing consumers’ unique banking issues and financial concerns. 

“We are fully committed to supporting the bank in its effort to advance financial literacy and well-being and welcome the opportunity to work closely with BPI to create even more value for the customers it serves,” he added. 

Future plans including integration of credit card data will also allow BPI to provide clients with more tools to improve personal financial management and wellbeing. By incorporating ACT auto-savings and sustainability analytics, the company looks forward to assisting more clients in creating and reaching savings goals, as well as connecting the back-office to Salesforce.

Manila, Philippines — The Bank of the Philippine Islands (BPI) recently sealed a pioneering partnership with Alipay+, a suite of global cross-border mobile payments and marketing solutions operated by Ant Group, to enable digital banking customers to shop globally. This makes BPI the first bank partnering with Alipay+ as a mobile payment provider to extend its payments service beyond local merchants.

Through this collaboration, BPI is now available as a payment option at regional and global online merchants supported by Alipay+, while users of BPI can make payments in these merchants with their preferred and familiar payment method.

Noel Santiago, chief digital officer of BPI, said, “We aim to better serve and engage the now digitally savvy customers, by continuously innovating and expanding our digital ecosystem of partners and merchants, for an enhanced digital experience that goes beyond banking.”

Santiago adds, “With the use of BPI Online credentials, the partnership with Alipay+ will bring a convenient and seamless payment experience to BPI customers and connect them to regional and global brands.”

According to BPI, their consistent push to adopt new technologies, 91% of their transactions is now digital, up from 85% prior to the pandemic. Their digital customer base has also grown to 4.9 million in 2021 with a 20% increase in active users compared to the previous year.

With innovative technologies and products, Alipay+ has seen strong adoption since its launch in 2020 among regional and global online merchants across e-commerce, digital entertainment and O2O. More than 1 million offline merchants in major European and Asian markets have also partnered with Alipay+ since.

CHENG Guoming, GM of Alipay+ global payment partnership of Ant Group, said, “Digital payment is not only about mobile wallets, but also includes banking apps and other digitalized payment methods. Alipay+ is working closely with digital payment providers such as BPI to alleviate cross-border payment pain points for consumers. BPI is one of the largest and most trusted banks in the Philippines with a loyal customer base. We are excited to partner with BPI to make regional and global brands more accessible to local consumers and to enhance their lifestyle.”

Sydney, Australia – Mobiquity, a digital transformation enabler that has helped clients digitize their services such as those of Philippine banking institution BPI, has announced that it will be expanding its services across the Asia Pacific region.

The expansion of Mobiquity’s service offering into APAC is supported by its existing client base in banking and financial services. The company has recently received a Global Banking and Finance Award for its work with the Bank of the Philippine Islands (BPI) – creating a digital banking experience for the bank’s online and mobile platforms.

As part of its APAC expansion, it has also appointed former Microsoft and IBM director, Gustavo Quiroga, as vice president of business development financial services at APAC.

Quiroga will be responsible for strengthening Mobiquity’s global footprint, working with customers across Australia, Singapore, Vietnam and the Philippines. He has managed and developed technology, business and customer experience projects from his industry experience from IBM and Microsoft.

“I’m delighted to join Mobiquity and support the company’s rapid expansion across the Asia-Pacific region. I joined Mobiquity to develop, design, and implement digital products and services that create meaningful experiences with customers. Giving customers a ‘Wow’ moment is what drives me, and I look forward to using my expertise to develop partnerships where we can achieve this every day,” he said, regarding his appointment.

Meanwhile, Matthew Williamson, vice president of global financial services at Mobiquity, commented that their appointment of Quiroga demonstrates Mobiquity’s commitment to hiring an ‘A-list’ team of talent that have far-reaching industry expertise.

“Over the last 6 months, we’ve hired over 100 people, including the recent high profile appointments of Howard Moore, senior director of digital banking and Ruby Walia, senior advisor for digital banking for North America. The latest addition to the Mobiquity team supports our vision of global growth in Asia-Pacific, as a recognized partner within the banking and finance ecosystem,” he stated.