Manila, Philippines – Brand valuation consultancy Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal and Jollibee, as well as the Bank of the Philippine Islands (BPI) seeing significant growth in their respective markets.

Mang Inasal–whose brand value shot up 201% to US$374m emerges as this year’s fastest-growing brand ASEAN. The brand has moved up by 136 spots to feature as the 146th most valuable brand in the region this year

Meanwhile, Mang Inasal’s sister brand, Jollibee (brand value up 51% to US$2.3b), went up 19 ranks this year to become the 23rd most valuable ASEAN brand.

Climbing up nine spots this year, Bank of the Philippine Islands (brand value up 22% to US$1.5b) ranks as ASEAN’s 45th most valuable brand. This growth is driven by its higher scores in the in ‘familiarity’, ‘consideration,’ and ‘reputation’ metrics, according to market research data.

Within the region’s telecoms sector, Globe Telecom (brand value down 4% to US$1.9b), is the fifth strongest telecoms brand ranked for the year. With a Brand Strength Index (BSI) score of 85.4 of 100, it is also the only Philippines brand among ASEAN’s top 10 telecoms brand.

Other notable highlights for Filipino brands include:

  • Metrobank (brand value up 5% to US$1.2b) dropped two ranks to 61st in the ASEAN rankings this year. 
  • Petron (brand value up 20% to US$828m) is the 83rd most valuable brand in the region, up four ranks compared to 2023. 
  • Cebu Pacific (brand value up 7% to US$208m) advanced nine ranks to 219th in the region, in addition to being the ninth brand among ASEAN airlines brands.
  • Bear Brand (brand value down 2% to US$523m) ranks as the 24th strongest brand in ASEAN, with an AAA brand strength rating and a BSI score of 86 of 100.
  • Puregold (brand value up 17% to US$731m) secured the 92nd spot as ASEAN’s most valuable brands of 2024.
  • Ayala Land’s (brand value up 54% to US$451m) significant growth in brand value positioned the brand as the 132nd most valuable brand in the region.
  • Union Bank of the Philippines (brand value up 22% to US$679m) ranks as the 94th most valuable brand in the region. It is also ranked as the 29th banking brand in ASEAN.

Alex Haigh, managing director of Brand Finance for Asia-Pacific, said, “As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like, Mang Inasal, Jollibee and Bank of the Phillippine Islands are growing and excelling within their sectors. The collective strength of these brands reflects ASEAN’s unique ability to adapt and thrive, with each sector’s progress amplifying the region’s overall resilience and forward momentum.”

Manila, Philippines – Local telecommunications company PLDT and banking brand BDO are leading the most valuable brand’s list in the Philippines, according to the latest ranking from brand valuation consultancy Brand Finance.

According to the list, PLDT is the most valuable brand in the Philippines in the rankings this year, powered by a 2% increase in brand value to US$2.6b. PLDT’s brand performance contributed to the brand capturing a higher market share of the fiber industry, which led to a 45% improvement in year on-year revenue.

Meanwhile, BDO led the charge as the most valuable banking brand (brand value up 49% to US$2.2b), followed by Bank of the Philippine Islands (brand value up 8% to US$1.3b) and Metrobank (brand value up by 4% to US$1.1b). 

The banking sector also saw five new entrants make our rankings this year – Union Bank of the Philippines (brand value at US$557.28b), Security Bank (brand value at US$331.44m), Chinabank (brand value at US$278.29m), RCBC (brand value at US$246.02m) and Philippine National Bank (brand value at US$234.69m).

Other leading brands include telco Globe (US$2.0b brand value), fast food chain Jollibee (US$1.6b brand value), electric provider Meralco (US$0.9b brand value), gas corporation Petron (US$0.7b brand value), and retail chain Puregold (US$0.6b brand value).

Meanwhile, Jollibee is the fastest-growing brand in the rankings, recording a rise in brand value by 53% to US$1.6 billion. It leaped three positions to 4th place while retaining a corresponding brand strength rating of AA-. Consequently, its financial performance improved, coupled with greater consumer spending after the pandemic.

Alex Haigh, managing director for Asia-Pacific of Brand Finance, said, “This year, we would like to congratulate PLDT, Globe Telecom and Jollibee for topping Brand Finance’s Top 20 Philippines brands rankings as our most valuable, strongest and fastest growing brand respectively. We also see success in the nation’s banking sector, as banking brands’ investments to digitalise and improve customer experience have resulted in brand value growth across all brands in the sector.”

Singapore – National telecom Singtel has been named Singapore’s strongest brand by Brand Finance’s 2022 ranking of the country’s top 100 brands. Brand Finance is a brand valuation consultancy that publishes the said report annually.

According to the report, the telco topped the brand strength index with a score of 87.1 out of 100 for its new strategy to reposition for digital growth as well as its sustained efforts in delivering 5G innovation. The score also placed Singtel among the world’s top 10 strongest telecom brands.

Lian Pek, Singtel’s vice president for strategic communications and brand, commented they had upped the branding stakes when they raced to deploy nationwide 5G coverage in time for Singapore’s National Day, even though they were three years ahead of time.

“With 25,000 spectators at the National Day Parade getting their first taste of 5G when streaming video live at high speeds, our 5G readiness hit home,” said Pek.

She adds, “We’re glad people are sitting up and noticing our brand promise to create a more sustainable and inclusive digital future for all our stakeholders.”

Announced last May, Singtel’s strategic reset centres around capturing untapped digital growth by leveraging its 5G leadership to reinvigorate its core consumer and enterprise businesses, developing new growth engines in ICT and digital services, and unlocking asset value.

In addition to being the top-ranked, Brand Finance also reported that Singtel retained its AAA brand rating, making it one out of only three companies in Singapore to receive the triple-A rating this year. Singtel also grew its brand value, which is a measure of the brand’s financial strength, by 22% to US$3.9b.

The ‘Singapore Top 100 Brands’ report by Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.