Tag: Ranking

Singapore – A new survey from YouGov notes that DBS Paylah! was the most viewed payment provider by Singaporean consumers over the past 12 months, followed by Visa; in terms of which payment brand has the strongest brand equity amongst consumers in Singapore.

According to the survey, DBS Paylah! achieved the highest index score (27.5) in contrast to other payment provider players. For context, the index score is an overall measure of brand health, calculated as the average of its impression, quality, value, corporate reputation, customer satisfaction and recommendation scores.

Visa is the next most favourably viewed insurance brand (25.3) by consumers – followed by Mastercard (23.6), American Express (9.9) and UnionPay (1.3).

The survey also noted that DBS Paylah! also saw the largest year-on-year improvement in Index scores (+0.5), ahead of UnionPay (+0.4). In contrast, Mastercard (-2), Visa (-1.9) and American Express (-0.9) saw its average Index score dip year-on-year.

In terms of advertising awareness amongst consumers, DBS Paylah! Still ranked first, with almost one in four (24.2%) consumers, on average over the past year, recalled seeing its ads. Meanwhile, Visa (12.3%) and Mastercard (10.1%), and had the next highest ad awareness, while less than a tenth of consumers recalled seeing advertisements from American Express (6.3%) and UnionPay (1.4%).

Continuing on ad awareness, DBS Paylah! was the only leading payment provider that saw a year-on-year improvement in its ad awareness (+2.8%). American Express saw no change in its annualised ad awareness scores across years, while other payment providers registered a year-on-year dip in their advertising awareness: Mastercard (-1.8%), Visa (-1.2%) and UnionPay (-0.6%).

Lastly, DBS PayLah! also enjoyed the highest Purchase Consideration across major payment providers in 2023. When asked about which providers they were considering to process their next purchases, about two in five (41.4%) consumers, on average over the past year, selected DBS PayLah!.

In comparison, around a quarter say they were considering Visa (26%) and Mastercard (24.5%), while less than a tenth said the same for American Express (8.9%) and UnionPay (1.8%).

Auckland, New Zealand – Triton Digital, a global technology and services company for the digital audio and podcast industry, has recently released its New Zealand Podcast Ranker through a dedicated website. In it, Triton Digital provides insight into the top 100 podcasts as well as the top networks in New Zealand from 1 February through 28 February 2022, as measured by Triton’s Podcast Metrics measurement service.

For this reporting period, the top three podcasts include ‘Heather du Plessis-Allan Drive’, ‘The Mike Hosking Breakfast’, and ‘Fletch, Vaughan & Hayley’. In addition, the ranker noted that new podcasts debuting on the ranker this month include ‘She’s On The Money’ ‘Jase & Lauren’, and ‘Last Podcast On The Left’.

Triton Digital also noted that there has been a 30% increase in total downloads of all shows by all participating publishers in the month of February with 7.5m downloads.

Participating networks in the New Zealand Ranker include Audioboom, Australian Radio Network, Headgum, Kast Media, LiSTNR (SCA), MediaWorks Radio Limited, NZME/iHeartRadio, Stitcher Media and Sports Entertainment Network (SEN).

The ranker is made possible by Triton Digital’s Podcast Metrics measurement service, certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. This provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.