Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Partners APAC
No posts found

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

by Aliza Carmona

-

June 16, 2026

Japan – New research across eight Asia-Pacific & Japan markets finds a widening gap in AI readiness across the region, with only 52% of employees saying they feel equipped to adapt to AI and automation, according to a new report from workforce-readiness solutions provider Cornerstone OnDemand. 

The figure falls sharply to 30% in Japan, compared with 74% in India, underscoring significant market-level disparities in workforce preparedness. Leadership teams, by contrast, report high confidence in their organisations’ AI readiness. That divergence is where transformation risk accumulates, and the research puts a financial cost to it.

The findings come from The Hidden Number: The Economic Value of Culture and Capability, a new report published by workforce-readiness solutions provider Cornerstone OnDemand, drawing on surveys of 1,297 HR leaders and 2,435 employees across Australia, New Zealand, India, Indonesia, Singapore, Japan, South Korea and the Philippines.

The report is built around Cornerstone’s Culture and Capability Index, a measurement framework that assesses organisational performance on a scale of 0 to 100 across six workforce areas: skills visibility, learning, career mobility, culture and trust, leadership, and AI and workforce planning. Scores are drawn from parallel surveys of HR leaders and employees, enabling comparisons between leadership perceptions and workforce experience on the ground.

The scale of the AI readiness gap across APJ

Across the region, AI readiness shows the largest HR leader–employee gap. HR leaders are highly confident that their organisations can integrate AI and automation, while employees across APJ do not feel prepared for these changes. This limits organisations’ ability to anticipate talent needs, optimise workforce allocation and translate capability into productivity at scale, constraining the full realisation of economic value.

As mentioned above, just 52% of employees across APJ feel equipped to adapt to AI and automation, with wide variation across markets: from 74% in India to 30% in Japan. Readiness is also higher among younger employees than older cohorts, 59% versus 36%, and varies significantly by industry, with 69% of employees in IT and telecommunications feeling prepared compared with 31% in retail.

The AI blind spot is the region’s most significant transformation risk and a critical execution challenge for CIOs and business leaders.

Workforce capability is not experienced uniformly across generations. Based on employee-reported scores, a clear pattern emerges across APJ: capability experiences are strongest among younger cohorts and decline through mid- to late-career stages.

While Gen X records the lowest level of capability experience overall at 63.2, Baby Boomers follow closely at 62.3, indicating that the challenge extends beyond a single generation. In contrast, Millennials at 67.9 and Gen Z at 67.5 report consistently stronger capability experiences across most areas.

The decline is most visible in areas critical to transformation and execution. On AI and workforce planning, Gen X scores 54.4 and Baby Boomers 44.2. On Leadership and Change Capability, Gen X scores 60.5. On Culture, Engagement and Trust, Gen X scores 64.0, below younger cohorts. On skills visibility, scores decline from 71.7 among Gen Z to 65.5 for Gen X and 64.9 for Baby Boomers.

The gap is largest at precisely the career stages carrying the most execution responsibility. Mid-career and senior employees, the cohorts translating AI strategy into daily practice and managing teams through change, are the least supported by current capability systems.

Skills development confidence follows a similar pattern. While 65% of employees across APJ believe their organisation is helping them build skills for the future, confidence drops sharply in some markets, including 39% in Japan. The same pattern appears across generations, with higher confidence among Gen Z than older cohorts, 75% versus 60%.

Why the confidence gap is a financial problem for brands

Across all APJ markets, HR leaders rate overall capability more than 15 points higher than employees. This indicates that capability systems may be well-designed but not consistently delivered or experienced across the workforce. That gap between intent and reality is where performance risk sits.

High-confidence markets such as India and Indonesia report strong capability but large gaps with employee experience. Mid-band markets such as Australia and Singapore show solid foundations but uneven execution. Lower-confidence markets such as Japan report lower overall capability but closer alignment between leader and employee assessments.

Capability appears strongest in areas such as learning activation and skills visibility. However, it weakens significantly in Leadership and Change Capability, Culture, Engagement and Trust, and AI and Workforce Planning. This suggests organisations are better at designing capability than activating it at scale.

These capability gaps translate directly into workforce outcomes: higher attrition, increased absenteeism, slower hiring cycles and reduced productivity. This is where the hidden number emerges, the cost of workforce capability gaps embedded within everyday operations.

“Workforce capability is not experienced uniformly across markets, generations, roles and industries, which means a one-size-fits-all approach to workforce strategy is inefficient. Organisations that take a more targeted approach to capability building are better positioned to allocate investment where it drives the greatest economic return, address the most critical gaps, and accelerate impact across workforce outcomes,” said Brenton Smith, Vice President, Asia-Pacific & Japan, Cornerstone OnDemand.

“In particular, gaps across key workforce segments, including mid-career talent and leadership layers, represent high-leverage opportunities for capability investment.”

“The AI readiness gap will not close through technology deployment alone. It closes when the workforce conditions supporting adoption, trust, leadership credibility and relevant learning are in place at the levels where execution actually happens.”

The full findings, including market-by-market AI readiness scores, generational breakdowns, and practical steps for closing the confidence gap between leadership ambition and workforce experience, are available in The Hidden Number: The Economic Value of Culture and Capability. 

Organisations can also benchmark their own capability score and estimate their economic opportunity using the Culture and Capability Index Calculator.

Related Tags Artificial Intelligence India Japan Leadership AI readiness gap Cornerstone OnDemand. workforce capability
Share this article

Related Articles

View All
[Activation] Etiqa SG
Marketing Southeast Asia
Etiqa takes readiness campaign to public spaces with interactive activation
June 11, 2026
By Sharona Nicole Semilla
APAC B2B buyers making faster, earlier decisions amid AI, economic pressures
Marketing APAC
APAC B2B buyers making faster, earlier decisions amid AI, economic pressures
October 15, 2025
By Teddy Cambosa
Many marketers not ready for GenAI integration: report
Marketing Southeast Asia
Many marketers not ready for GenAI integration: report
February 4, 2025
By Aliza Carmona
Rise of omnichannel experiential retail, AI among key trends shaping shopping scene in SEA: report
Marketing Southeast Asia
Rise of omnichannel experiential retail, AI among key trends shaping shopping scene in SEA: report
January 7, 2025
By Aliza Carmona
Only 53% of Singaporeans willing to reskill, stay relevant amidst AI era: report
Technology Southeast Asia
Only 53% of Singaporeans willing to reskill, stay relevant amidst AI era: report
November 15, 2024
By Aliza Carmona
Only half of Filipinos believe their companies push support for digital innovation
Marketing Southeast Asia
Only half of Filipinos believe their companies push support for digital innovation
September 25, 2023
By Teddy Cambosa
No posts found

Featured Articles

View All
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
June 11, 2026
By Aliza Carmona
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
Marketing Featured Southeast Asia
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
June 11, 2026
By Teddy Cambosa
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
Marketing Featured Southeast Asia
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
June 10, 2026
By Teddy Cambosa
CMAA 2026_Finalists FI
Marketing Featured APAC
MARKETECH APAC unveils finalists for Content Marketing Awards Asia Pacific 2026
June 1, 2026
By Aliza Carmona
NEXT AWARDS THAILAND JURY 2026
Marketing Featured Southeast Asia
MARKETECH APAC unveils first jury panel for inaugural ‘NEXT Awards Thailand 2026’
May 26, 2026
By Aliza Carmona
NEXT 2026_Jury Article (1920x1080 px) (4)
Marketing Featured Southeast Asia
NEXT Awards Indonesia 2026 second edition brings together top brand and marketing leaders for jury panel
April 29, 2026
By Aliza Carmona
No posts found

Most Recent Articles

AI workplace readiness study
Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability
June 16, 2026
Aliza Carmona
No posts found
Trading in 2026: What platforms like Versus Trade are doing differently
June 16, 2026
MARKETECH APAC
Jon Kee joins Fabulate to lead commercial growth across SEA, Japan, and South Korea
June 16, 2026
Aliza Carmona
Stella Artois brings Roland-Garros to life with immersive Clay Bar experience in Paris
June 16, 2026
Julian Bartolome
Ricky Carandang joins Asia Group Advisors to lead Philippines operations
June 15, 2026
Sharona Nicole Semilla
McDonald’s Singapore, FAS bring families together through football ahead of FIFA World Cup 2026
June 15, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin