Mumbai, India — MOMS Outdoor brought the Gujarati spirit of Sony MAX’s film ‘Laalo’ to life through a unique moving brand campaign in the streets of Mumbai, designed to drive excitement and celebrate the film’s television premiere!
The campaign ditched traditional marketing as MOMS Outdoor gave one of Mumbai’s humble autorickshaws a complete makeover, wrapping it from top to bottom in Laalo’s colourful branding and topping it with a giant, eye-catching peacock feather installation on the roof.
As part of the campaign’s two-day activation, the mobile display travelled through carefully selected Mumbai neighbourhoods, taking the film directly into communities where its themes would naturally resonate.
Beyond the street activation, MOMS Outdoor also organised an exclusive content shoot featuring the film’s cast and director, helping to extend the campaign’s reach and strengthen audience engagement.
“Campaigns like these go beyond visibility, they create familiarity and emotional connection. With Laalo, there was a strong cultural warmth and community spirit that naturally reflected in the execution as well,” said Jayesh Yagnik, CEO of MOMS Outdoor.
“Taking the film through neighborhoods and spaces where its essence already resonates made the experience feel far more organic and meaningful,” Yagnik added.
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