Tag: Mumbai
Mumbai, India — Tata Cancer Care Foundation (TCCF) has launched ‘Voice of Courage,’ a new podcast campaign designed to transform how cancer is discussed in India by giving a platform to the people who experience, deliver, and shape cancer care every day. Developed with creative and content partner WondrLab...
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign...
Mumbai, India — Nestasia is encouraging consumers to rethink their daily hydration habits through its new Sipper campaign “Fashion for Hydration,” positioning drinking water as an act of self-expression rather than a routine necessity. Built around the idea of “bottles so good, you drink more than you...
Mumbai, India — MOMS Outdoor brought the Gujarati spirit of Sony MAX’s film ‘Laalo’ to life through a unique moving brand campaign in the streets of Mumbai, designed to drive excitement and celebrate the film’s television premiere! The campaign ditched traditional marketing as MOMS Outdoor gave one...
India — The Indian Cancer Society (ICS) launched a new awareness campaign for World No Tobacco Day, using a mix of emotional and rational messaging to encourage smokers to reconsider the impact of tobacco use. Created by brand adoption agency Sideways, the campaign departs from the usual scary, graphic...
Mumbai, India — Skincare brand Lotus Whiteglow has launched a new campaign spotlighting one of the most persistent skincare concerns, dark spots, while tapping into the cultural dynamics of digital self-image and social media. The campaign, done alongside Virtue Asia, introduces an updated formulation...
Tim Hortons launched in India in 2022 as part of an exclusive agreement with a joint venture entity owned by Apparel Group and Gateway Partners called Apparel Gateway Café India, the master franchisee of the Tim Hortons brand in India.
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