ACTSTITUDE strengthens Southeast Asia presence with wave of new client acquisitions

Singapore – Social media agency ACTSTITUDE has continued its expansion in 2026, adding more than 24 new brands to its portfolio across Malaysia and Singapore, spanning sectors including beauty, retail, and food and beverage.

In Malaysia, the agency has significantly grown its client roster since the start of the year through multiple acquisitions. New partnerships include beauty and skincare brands such as Bioré, Curél, and SimplySiti, the cosmetics company founded by Dato’ Sri Siti Nurhaliza. The agency has also onboarded contact lens brands FreshKon, Menicon, and Miacare.

ACTSTITUDE has additionally supported the launch of a new product under Menicon’s Miru contact lens line, which is known for its high oxygen permeability, advanced material technology, and 1mm flat packaging.

Beyond the beauty category, the agency manages Away From Home (AFH) social media across Southeast Asia for Kraft Heinz. Other Malaysian additions this year include Merries diapers, beverage company Power Root and its new label XP by Power Root, as well as Singapore-based vegan snack brand Talad Thai Banana. The agency is also supporting XP by Power Root’s upcoming launch and Talad Thai Banana’s first Malaysia outlet opening at IOI City Mall, Putrajaya.

In Singapore, ACTSTITUDE has similarly expanded its footprint with new F&B partnerships, including five brands under Fei Siong Group—Nam Kee Pau, Encik Tan, Malaysia Boleh, SG Hawker, and US fast-food chain Popeyes.

Recent additions also include four culinary brands under Iron Chef F&B (COLLIN’S®, Common Grill® by COLLIN’S®, Haruyama Udon® and Elfuego®), along with spirits brand Clumzy Plumzy.

The agency has also been appointed as the social media partner for two upcoming Japanese dining concepts in Singapore: yakitori chain Torikizoku and Tokyo-based charcoal-grilled hamburger brand Hikiniku to Come. Both brands are set to open their first Singapore outlets at VivoCity in May.

In addition, ACTSTITUDE is managing the digital marketing and audience development for Grantral Mall MacPherson and Grantral Mall Clementi, including building their social media presence from the ground up.

ACTSTITUDE said the expansion marks a significant milestone in its growth trajectory. 

“The intensity of this pitching period tested our capabilities, and the results speak to the quality of our team’s eorts,” said Alvin Kok, Managing Director and Co-Founder of ACTSTITUDE. “The influx of new brand partnerships has brought renewed excitement to the team, opening up opportunities to develop innovative campaigns and drive stronger online engagement.”

The agency continues to retain key clients across both Malaysia and Singapore while actively pursuing further regional collaborations and digital marketing opportunities.