Bangkok, Thailand – ThaiNamthip Coca-Cola has entered into a partnership with French-style bakery brand Bonjour as part of efforts to drive growth in the food and beverage sector. The collaboration is aimed at strengthening sales performance and enhancing market strategies for both companies.
Earlier this year, ThaiNamthip Coca-Cola deepened its collaboration with supermarket chain Big C, signalling the company’s effort to grow its reach in the retail industry. Its collaboration with Bonjour marks a similar move in the local food and beverage sector.
As part of the partnership rollout, a Coca-Cola promotional campaign has been introduced across Bonjour outlets. Customers can participate in a giveaway when purchasing selected Bonjour menu items bundled with Coca-Cola beverages.
“Leveraging our strengths in delivering globally renowned beverage brands through end-to-end beverage services, together with a nationwide logistics network, the partnership helps strengthen and support the growth of our business partner,” said Jason Riley, vice president for HoReCa at ThaiNamthip Coca-Cola.
Darren White, group chief executive officer at Bonjour Company, added, “The partnership with ThaiNamthip Coca-Cola further enhances the enjoyment of our freshly baked menu with the refreshing taste of Coca-Cola beverages. Their efficient and standardized beverage delivery system also strengthens our in-store operations.”
“Together, we aim to elevate the overall customer experience at Bonjour through marketing activities designed to bring excitement and engagement to customers throughout the year.”
