Returning for its second edition, the Philippine edition of MARKETECH APAC’s NEXT Awards 2026 has officially revealed its first jury lineup, featuring a powerhouse of industry leaders.
Building on the success of its debut, the NEXT Awards continue to celebrate innovative marketing work that pushes the boundaries of excellence and creativity. The awards offer a premier stage for individuals, teams, agencies, and organisations to demonstrate how they are driving the industry’s evolution as modern-day forerunners.
This year’s jury, composed of the Philippines’ most distinguished marketing professionals, will leverage their deep expertise to evaluate entries across a wide range of categories. Their insights will be instrumental in identifying and honouring the standout achievements that are shaping the future of Philippine marketing.
The initial jury members for NEXT Awards Philippines 2026 include:
- Francis John Chua, Senior Assistant Vice President and Business Unit Head | Marketing Director, 2GO Group, Inc
- Michelle Eve De Guzman, Marketing Director, Cebu Pacific Air
- Sharon Tanganco, Chief Marketing Officer, Del Monte Philippines
- Jogent Emmanuel Tan, Marketing Director, Domino’s Pizza Philippines
- JoAnn R. Ramos, Marketing and Commercial Director APAC, Don Papa Rum / Diageo
- Greg Anonas, Marketing Director, Emperador Distillers, Inc.
- Rolan Diet Lagura, Head of Brand and Marketing Ops, FWD Life Insurance
- Mark Charles Salecina, Head of Marketing, JINS Philippines Inc
- Mari Aldecoa, Vice President and Head of Marketing, Mang Inasal Philippines
- Ada Lazaro, Chief Marketing Officer, McDonald’s Philippines
- Tricia Tan, Chief Marketing Officer, Security Bank Corporation
- Franchette Cardona, Chief Marketing Officer, Singlife Philippines
- Joaquin San Agustin, Executive Vice President, Marketing, SM Supermalls
- Carlo M. Licuanan, Vice President, Marketing, Universal Robina
- Nico Leviste, Head of Marketing (Philippines), Visa
Across its second edition, the NEXT Awards Philippines 2026 will feature 49 distinct categories designed to honour the full spectrum of the industry—spanning standout marketing campaigns, visionary agencies, and the brilliant individuals and teams behind them.
The pinnacle of the program is the Grand Prix, a prestigious award given to brands, agencies, and MarTech organisations that demonstrate the highest level of consistent excellence. This is determined by a rigorous point-based system based on their total wins across all categories.
To ensure the highest standards of integrity, the Head of the Jury will audit all scores submitted by the panel and serve as the final authority in approving the official list of finalists and winners.
Driven by a commitment to constant innovation, the awards continue to elevate the competitive landscape through its high-stakes tournament format. This elite structure invites Gold, Silver, and Bronze winners from the Philippines to face off once more for the ultimate NEXT Awards 2026 Asia-Pacific title.
Its judging criteria are as follows:
- Marketing campaign categories:
- Objective (20%)
- Strategy (25%)
- Execution (25%)
- Results (30%)
- Agency categories:
- Performance (25%)
- Culture (25%)
- Innovation (25%)
- Influence (25%)
- Individual categories
- Business Contributions (35%)
- Leadership (35%)
- Industry Influence (30%)
- Team categories
- Team Culture (35%)
- Business Innovation (35%)
- Team Performance (30%)
NEXT Awards Philippines will hold its Gala Night in September 2026 Other key dates are as follows.
- Entries Deadline – June 26, 2026
- Judging Period – July 6 to July 17, 2026
- Finalists Announcement – July 27, 2026
This year’s NEXT Awards Philippines is built on the success of last year’s edition, which saw PJ Lhuillier Inc. and OMD Philippines emerge as the Grand Prix winners for the Brand of the Year and Agency of the Year respectively. Meanwhile, Google Philippines and Tiktok Philippines were tied in nabbing the Grand Prix award for the Martech of the Year category.
Visit our official webpage to enter the NEXT Awards Philippines and submit your entries.
NEXT Awards 2026 also accepts entries from Malaysia, Indonesia, Hong Kong, Thailand, Singapore and the rest of Asia Pacific.
