Francis is a Philippine sea travel and commerce leader driving innovation in passenger shipping, tourism, and regional trade. With over two decades in marketing, sales, and operations, he champions sea travel as a platform for economic growth, entrepreneurship, and cultural connection. He is passionate about transforming maritime routes into corridors of opportunity, enabling Filipinos to move goods, ideas, and livelihoods across islands while advancing sustainable, inclusive travel in the archipelago.

Cookie is a seasoned leader with over three decades of experience shaping ABS-CBN’s distinctive brand of storytelling through marketing that connects with audiences on emotional and purpose-driven levels. At ABS-CBN, she helped bring campaigns like Tulong na, Tabang na, Tayo na to life, turning advocacy into action through fundraising and relief efforts. She also served as President and Key Chief Officer of Play Innovations and Governor of KidZania Manila, creating enriching educational experiences for children through the power of play. She now leads Integrated Marketing, Licensing, and Customer Experience, bringing strategy, creativity, and heart to every initiative.

Jenny is a marketing leader with over 20 years of experience in brand building across the beauty, wellness, lifestyle, and fitness industries. She has led both global and local brands, combining strategic vision with strong on-ground execution to drive growth and community engagement. Currently Head of Marketing for Anytime Fitness Alpha Group, she specializes in turning insights into impactful campaigns that build relevance, loyalty, and long-term brand equity.

Stephanie Balois Guerrero is a senior marketing leader with over 20 years of experience driving growth across FMCG, food, banking, and digital businesses in Southeast Asia and the United States. She is Vice President and Head of Marketing at Bounty Plus Inc., leading brand strategy and customer marketing across a multi-brand portfolio. She is an Adjunct Faculty member teaching marketing at the Asian Institute of Management and holds an MBA from Harvard Business School and a degree in Industrial Engineering from the University of the Philippines Diliman. 

Over 14 years of experience in marketing and communications. Works with the best people, team and partners, to fly everyJuan. Firmly believes in how travel can widen opportunities and enrich lives; and the transformational power of content and stories, so we all keep moving forward.

Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.

With nearly 8 years at Decathlon, Country Marketing Director Jessica D.L. Ramos drives high-impact omnichannel strategies, including a flagship campaign yielding a 6x Overall ROI. Drawing from her past role as Chief of Staff, she blends operational expertise with data-driven marketing to elevate the brand nationwide.

Nice-to-Know: Seamlessly bridging work and wellness, Jessica has also spent three years as an Indoor Cycling Instructor. Outside the office, she actively embodies Decathlon’s mission by inspiring communities through movement.

Sharon Tanganco is the Chief Marketing Officer of Del Monte Philippines, with over 25 years of marketing leadership across FMCG, QSR, and consumer brands. She leads Del Monte’s marketing transformation and strategic agenda, accelerating brand-led growth, innovation, and portfolio performance. Previously, she held marketing leadership roles at The Coca-Cola Company, Jollibee Foods Corporation (Chowking), and ABS-CBN Corporation, where she drove business turnarounds, scaled startup brands, and delivered award-winning campaigns with sustained commercial impact.

Jogent has a decade of marketing experience spanning retail, advertising, fintech, and the restaurant industry, specializing in brand, digital, influencer, and more. He currently serves as the Marketing Director at Domino’s Pizza, the world’s leading pizza chain. His strategic initiatives have consistently driven sales growth and enhanced brand visibility, showcasing his ability to deliver results in competitive markets.

<p>JoAnn is a successful brand builder and storyteller. </p>

<p>With over 2 decades of cross-industry brand management experience coming from industries such as FMCG, Pharmaceutical Consumer Health, Technology and F&B with Wine, Coffee and now Rum, Jo a multi-awarded Marketing professional has succeeded with brands she’s worked on that aspired to create impact with their ideas and campaigns and ensure their message was heard by their target end consumers.</p>

<p>From working with multinational giants like Cadbury, Boehringer Ingelheim, and Samsung, to engaging with top wineries in Bordeaux, France and then years after heading up Marketing, Brand Communications and PR at Starbucks Philippines, one thing that’s consistent has always been her ability to deliver a refreshing approach at finding a better perspective to delivering a unique and captivating brand story that propels brands to live longer in the consumers minds and hearts.</p>

<p>After much success in her previous role, Jo has since been instrumental in helping shape proudly Filipino made – Don Papa Rum’s brand world being its first Global Marketing Manager. And being a natural brand storyteller and a successful brand builder, she continues to lend her expertise in effective Marketing and Commercial strategy to fast track its growth Globally and especially across the Asia Pacific Region.</p>

<p>Given her success in brand building, Jo is regularly invited by Marketing Excellence Award bodies especially in Asia to recognize new promising marketing professionals and is invited to speak at industry workshops on successful brand storytelling.</p>

Jed Estanislao is a seasoned marketing and communications professional from Manila, Philippines. As the Chief Marketing & Experience Officer of Eastern Communications, he has played a pivotal role in redefining the company’s brand and strengthening its position as one of the Philippines’ leading telecommunications and Information and Communications Technology (ICT) providers. Under his leadership, Eastern has earned recognition from prestigious local and international industry organizations for impactful campaigns, customer-centric initiatives, and innovative brand programs.

<p>Gregorio Niccolo T. Anonas IV is a seasoned marketing and sales leader with over 20 years of experience in alcoholic beverages, wines, and FMCG, currently serving as Marketing Director of Emperador Distillers Inc.’s International Wine & Food Group. He manages a ₱3B portfolio that includes Carlo Rossi, Barefoot, Apothic, Carnivor, Harveys, Dark Horse, and Pik-Nik, and has a proven track record of delivering record-breaking sales, category leadership, and brand growth.</p>

<p>With an MBA in Finance from Loyola University New Orleans, a WSET Level 2 Award in Wines, and global experience across Diageo, Asia Brewery, Unilever, NutriAsia, and Western Union, Greg brings strategic vision, commercial acumen, and a warrior ethos to building brands, leading teams, and advancing the hospitality and restaurant industry.</p>

<p>Donna Salgado is Assistant Vice President for Marketing, PR, and Corporate Communications at Eton Properties Philippines, where she also serves as CX Committee Head and Sustainability Committee Head. She leads brand, experience, and reputation strategy across the company’s residential, commercial, and property management portfolios, aligning marketing, service design, and governance into one cohesive customer journey.</p>

<p>Her work has been recognized with six FIABCI Philippines Property Awards, including four awards in 2025 and two Gold awards in 2026 across mixed-use, retail, master-planned, and office categories. Eton has also been named in Hubexo’s Top Ten Developers in the Philippines, with additional recognition from the Carousell Property Awards for Sustainability Leadership and Excellence in Brand Transformation. She is a returning MARKETECH APAC speaker, having joined What’s Next in Marketing Philippines in 2024 and 2026 on generative AI and customer experience.</p>

<p>Two decades in, Donna knows the difference between work that wins in a room and work that holds up after.</p>

Will Serrano is a seasoned sales and marketing strategist with over three decades of leadership experience across real estate, retail, FMCG, telecom, direct selling, pharmaceutical, and food service. As a senior leader at Filinvest Land, he drives residential sales growth, market positioning, channel expansion, and customer-centric campaign strategy. An Executive MBA graduate of the Asian Institute of Management, Will brings a sharp strategic lens to revenue generation, brand execution, business transformation, and value-driven marketing excellence.

<p>Rolan “Diet” Lagura is a marketing practitioner with extensive experience, including 16 years in the Telco industry and 11 years in the insurance sector. Diet champions a strategic mindset and consistently spearheads innovative, customer-centric campaigns. As Head of Brand and Marketing Operations at FWD Life Insurance Philippines, his leadership has been instrumental in driving the brand’s growth.</p>

<p>Notably, Diet played a key role in award-winning campaigns, including the recent FWD Dynamic Content Engine campaign with Meta, which showcased the convergence of digital marketing and technology. The campaign highlighted his ability to leverage digital platforms to enhance customer experiences and was recognized across multiple award platforms. Another major initiative under his leadership, FWD x Aurora Music Festival, further demonstrated his innovative approach to brand building and was awarded Silver for Most Innovative Marketing Campaign at the NEXT Awards Philippines 2025.</p>

Dani is the Head of Brand Marketing at Goldilocks Bakeshop Philippines, Inc., one of the country’s most iconic food retail brands. She leads brand strategy, portfolio management, and campaign development, driving growth across a diverse product range rooted in Filipino heritage. Prior to joining Goldilocks, Dani held marketing leadership and management roles under Angkas, Foodpanda Philippines, Del Monte, and Rebisco.

Bea Bravo is the Country Marketing Head for Grab Philippines, leading the company’s overall marketing organization and brand strategy across all verticals. She drives growth through tech-powered marketing, cultural storytelling, and integrated campaigns that connect with millions of consumers daily. With over a decade of experience across tech and FMCG, she is passionate about building brands that people don’t just use, but genuinely trust and love.

<p>Mark Charles Salecina is a marketing leader with over 20 years of experience in brand strategy, integrated marketing, and commercial growth in the Philippines. He currently serves as Head of Marketing at JINS Philippines Inc., Japan’s No. 1 eyewear brand, leading digital transformation, store expansion, and customer-centric initiatives.</p>

<p>Previously, he was Head of Retail Marketing at MR.DIY, where he pioneered brand building and sales acceleration. Under his leadership, MR.DIY earned its first major recognitions including Retail Asia Awards in Singapore, Marketing Excellence Awards, and Marketech Awards last 2025. He is known for collaborative leadership and building brands from the ground up.</p>

Mari is Vice President and Head of Marketing and Business Channels at Mang Inasal (Jollibee Group), driving growth across brand, channels, trade, retail, and digital marketing. With nearly 20 years’ experience, he has held multiple roles across the Jollibee Group. At Red Ribbon, he led a business turnaround and built its enduring bestsellers. At Jollibee, he helped build the business across its iconic product portfolio. Mari is a 10th Mansmith Young Market Master Awardee for Brand Management.

Nicole Villarojo is the Chief Marketing Officer of PepsiCo Philippines Beverages, leading brand, communications, and growth across a portfolio at the center of culture and everyday consumption. She spent most of her career at Procter & Gamble, where she built and stewarded iconic brands across markets, developing deep expertise in consumer understanding, brand strategy, and execution. Nicole brings a modern perspective on brand building, shaped by creators, communities, and participation, viewing brands as evolving systems designed to stay relevant and resonant.

Leanne Jacinto-Ledesma is the Marketing Director of Perfetti Van Melle Philippines. She has over 20 years of marketing and brand building experience across the FMCG and Consumer Healthcare industry segments. In her current role, she leads the strategic and sustainability agenda of the company and is passionate about working with teams to drive P&L performance, marketing innovation while delivering sustainable profitable growth. Previously, she held marketing leadership roles in Nestle Philippines and GSK Consumer Healthcare (now Haleon) where she managed mega brands NESCAFE Classic, MILO and NESTEA among others.

<p>Patricia Tan is Senior Vice President and Chief Marketing Officer (since March 1, 2024). She was the Head of Customer Segmentation Group from July 16, 2021, to February 29, 2024.</p>

<p>Prior to joining the Bank in 2013, she served as OFW Segment Head of Philippine National Bank (2006-2013), Marketing Head of Globe Telecom (2004-2006), and Cards Marketing Head of Union Bank of the Philippines (1997-2004).</p>

<p>She graduated with a Bachelor’s degree in Management of Financial Institutions from De La Salle University.</p>

Nico Leviste is Marketing Director and Head of Marketing for Visa Philippines. In his role, he champions the brand’s local B2C and B2B marketing strategies and programs to help drive digital consumer payments forward in the country. He has, in his 2 years, brought to market major brand campaigns and built marketing platforms around global properties like BLACKPINK, FIFA, Formula 1, and the Olympics at a local level to help financial partners bring their consumers closer to cultural moments that ultimately drive commerce. Formerly a Creative and Brand Director, Nico has almost 2 decades of creative advertising and brand experience working for some of the most well-known agency networks on top brands while winning several local and international recognitions for his work along the way.