Indonesia – UGREEN, the global consumer electronics brand, has unveiled its “Activate Your Beat” campaign, showcasing its philosophy of designing technology that powers creativity and keeps life in motion.
The campaign reflects UGREEN’s approach to developing products that aim to help users stay active, creative, and connected across their daily lives. It underscores the brand’s expansion across multiple product categories and innovations designed to support a more dynamic, tech-driven lifestyle.
As part of the campaign, UGREEN announced Indonesian actor and musician Iqbaal Ramadhan as its brand ambassador for Indonesia. The partnership aligns UGREEN’s focus on empowering people through technology with Iqbaal’s work across music, film, and art.
The campaign includes a short film demonstrating how technology can act as a creative companion rather than just a functional tool. It follows Iqbaal through a busy schedule, highlighting how UGREEN’s products support his workflow: the MagFlow Series Power Bank and Wireless Charger keep devices charged throughout the day, the T6 Magic Wireless Earbuds provide immersive music experiences during work or downtime, and the NAS DXP4800 Plus Smart Storage System secures recordings and video files for easy access. Together, these products illustrate a connected ecosystem designed to keep creativity flowing, wherever users are.
UGREEN continues to expand its presence in Indonesia with a focus on user-centred technology, aiming to empower consumers to stay inspired and productive. The “Activate Your Beat” campaign positions technology as a tool for maintaining rhythm, energy, and creativity in everyday life.
