Marketing Southeast Asia

Mister Potato blends nostalgic kung fu films with limited snack product launch in new CNY campaign

by Teddy Cambosa

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February 5, 2026

Kuala Lumpur, Malaysia – Dentsu Creative Malaysia has developed a new Chinese New Year campaign for Mister Potato called “HORSE-H LIAO DRAMA”, combining festive snacking with nostalgic kung fu cinema.

The campaign introduces two limited-time chip flavours, La Zi Ji and Kam Heong Chicken, and aims to differentiate the brand amid a crowded market of traditional festive snacks.

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The campaign draws inspiration from the popular practice of families rewatching classic kung fu films together during the Lunar New Year. It features three social-first short films that parody iconic scenes from Drunken Master, Ip Man, and Enter The Dragon, starring local influencers Sai, SongBill, and jobroseph.

According to How Yuan Yi, chief marketing officer of Mamee Double Decker Sdn Bhd, “Mister Potato connects best with audiences when it is fun, relatable and easy to enjoy together, and dentsu understood his from the start. While the campaign is inspired by classic kung fu dramas, the team reimagined it for today’s generation, using contemporary humour and familiar influencers to make it feel current and shareable. It allows us to celebrate tradition without being stuck in it, while introducing new flavours in a way that feels entertaining and true to the brand.”

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Ellison Fernandez, executive creative director of Dentsu Creative Malaysia, added, “Chinese New Year is a deeply collective celebration, rich with local nuances. Instead of following the usual festive formula, we wanted to mirror how families actually spend time together, by laughing, watching and sharing. Reimagining these iconic fight scenes allowed us to tell a story that feels entertaining, relatable and enjoyable for audiences of all ages.”

The campaign runs on Mister Potato’s Instagram account and is supported by in-store displays featuring the two new flavours, from 2 January to 2 March.