Manila, Philippines – Audi Revolut F1 Team has named Aleph, a digital advertising company, as its official partner ahead of the team’s debut in the FIA Formula One World Championship.
Competing in a 24-race calendar and reaching audiences around the world, the team is focused on translating its global presence into meaningful local impact.
The partnership with Aleph is intended to help Audi Revolut F1 Team tailor its activations to local markets, ensuring the team connects with fans in ways that feel culturally relevant rather than generic.
By identifying local communities and engagement opportunities and amplifying activations to reach these audiences effectively, the collaboration seeks to bridge the team’s global platform with local fan communities.
Stefano Battiston, chief commercial officer of Audi Revolut F1 Team, said, “Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context.”
Gastón Taratuta, founder and CEO of Aleph, added, “Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team; that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike.”
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