India — Cheil X has announced new leadership appointments across its Delhi and Mumbai operations, naming Ritesh Rao as head of operations for Mumbai and elevating Kanika to head of its Delhi office.
The agency said the moves are aimed at strengthening its leadership structure across the two markets, following recent new business wins and expanded client mandates.
With this, Rao will oversee business expansion and operational delivery in Mumbai. He brings more than 20 years of experience across integrated marketing, growth strategy, brand transformation, and client leadership.
Prior to joining Cheil X, he served as chief executive officer of 26FIVE Global Lab. He has also held senior roles at Creativeland Asia, Isobar, and Lowe Lintas, and has worked across sectors including FMCG, media, automotive, technology, and consumer services.
Speaking about his appointment, Rao said, “Creativity is the heart of advertising, and creative transformation is about ensuring that the heart beats stronger across every department, platform, format, and consumer touchpoint.”
He added, “I’m excited to join Cheil X at a time when creativity, technology, and culture are converging faster than ever. The agency’s ambition and integrated thinking create a strong opportunity to build work that is both impactful and meaningful for the brands we partner with.”
On the other hand, Kanika also commented, “As India’s leading integrated marketing agency, Cheil’s biggest strength lies in our ability to deliver tech-first solutions across the entire marketing funnel—under one roof. From brand strategy and creative to commerce, experience, and performance, our integrated model enables seamless collaboration and end-to-end problem solving. This is increasingly critical for brands navigating complex business challenges in today’s fast-evolving market.”
Cheil X operates as a tech-driven, full-service agency offering services spanning brand strategy, creative, content, influencer marketing, e-commerce, and experience design. The company said the strengthened leadership across Delhi and Mumbai positions it to further scale its full-funnel capabilities and support brands’ growth initiatives.
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