Singapore – GrowthOps Asia has been appointed as the lead creative, social media, and SEO agency for Volkswagen Singapore, following a competitive pitch concluded in December 2025.
GrowthOps will support Volkswagen Singapore’s always-on brand presence and upcoming vehicle launches, with a mandate to grow owned and earned demand in one of Asia’s most competitive automotive markets.
The Singapore auto category has seen intensified competition from established European marques, alongside a rapidly expanding wave of Chinese manufacturers, placing renewed emphasis on brand distinctiveness and relevance.
Chris Greenough, regional head of creative services at GrowthOps Asia, said, “Volkswagen has always stood for accessible innovation and driving enjoyment. What excited us about this pitch was the opportunity to help bring that fun spirit back, but in a way that is contemporary and relevant to Singaporeans.”
John Gaw, sales director, VW & LCV, Volkswagen Group Singapore, said, “We were looking for a partner who could balance brand-building with performance, and who truly understood how modern consumers discover, evaluate, and engage with automotive brands. GrowthOps demonstrated a strong grasp of our challenges, a clear creative point of view, and the ability to connect strategy, content, and demand in a meaningful way.”
Shaad Hamid, general manager, GrowthOps Singapore, said, “Singapore is one of the most demanding automotive markets in the region, both commercially and creatively. Volkswagen’s ambition aligns closely with our strength as an integrated agency, blending brand, performance, and technology to drive real business outcomes. We’re excited to partner with the Volkswagen team on the next phase of their growth.”
The appointment strengthens GrowthOps’ presence in Singapore and builds on its growing track record with global and regional brands across mobility, financial services, and consumer categories, delivering integrated marketing solutions for complex, competitive markets.
