Times OOH installs India’s first ceiling-suspended curved videowall at Goa airport

India — Times OOH, a Times Group company, has launched a ceiling-suspended curved digital videowall in the Arrivals area of Manohar International Airport in North Goa, India, expanding its out-of-home (OOH) media offerings at the airport.

According to the company, the installation is the first of its kind inside an Indian airport and features a top-curved design intended to create an immersive visual format for digital out-of-home (DOOH) advertising. The large-format videowall has been positioned in the baggage claim area, where passenger dwell time is typically higher.

This is Times OOH’s second major media installation at Manohar International Airport, following its introduction of a large videowall in the Departures terminal, which has been certified by the India Book of Records as the largest videowall inside an Indian airport.

Commenting on the launch, Rohit Chopra, chief operating officer at Times OOH, said, “Goa represents vibrancy, aspiration, and leisure—and this iconic new digital media reflects just that. It’s more than just a screen; it’s a storytelling canvas for brands to make a powerful first impression.”

Rohit added, “This launch marks a step towards the future of digital OOH, where technology amplifies creativity. This marquee digital innovation is the ultimate platform for brands that want to be seen, remembered, and talked about.”

Moreover, the videowall has been introduced during Goa’s peak festive and tourist season, a period that typically sees increased domestic and international passenger traffic. The final months of the year are marked by music festivals, events, weddings, and other large-scale celebrations, which contribute to higher volumes of premium travellers.

Beyond the festive season, Goa continues to attract leisure, business, and high-spending tourists throughout the year, supporting sustained footfall at the airport.

Over the past year, the airport has hosted several large-format and first-of-their-kind advertising campaigns, contributing to its growing profile as a launch destination for brands. AT the same time, the airport has increasingly positioned itself as a platform for brand-led innovations.

Speaking about the collaboration with the airport authorities, Chopra added, “Goa Manohar International Airport authorities have been an exceptional partner, consistently pushing boundaries in building historic media formats and campaigns for brands. Their innovation-first mindset has given us the opportunity to design landmark branding solutions for our clients.”

Chopra continued, “Goa Manohar International Airport is among the few airports to achieve such success in a short span, and the entire credit goes to the authorities for their unwavering support in ensuring that innovation begins at this airport.”

Since beginning commercial operations in January 2023, Manohar International Airport has handled 4.6 million passengers in FY25. The airport is connected to more than 19 domestic and six international destinations, offering links to major Indian cities and overseas markets, with Times OOH as its exclusive advertising partner at the airport. 

The company provides OOH media solutions across airports, metro systems, and street furniture in India and Mauritius.