Singapore – Valerie Madon, who most recently held dual roles for McCann as both the chief creative officer for Southeast Asia and Asia-Pacific, is stepping down from her role following the recent agency shake-up involving the merger of McCann and MullenLowe in Singapore.
In a statement shared to MARKETECH APAC, Sean Donovan, president at Omnicom Advertising Asia, said, “As we transition to a new operating model to best unlock growth for our clients, the current regional creative structure that Valerie led will be retired, and with this change Valerie will be leaving McCann.”
He added, “She has been a tremendous ambassador for the agency and for creativity across the region, shaping work, teams and culture with heart and conviction. We are deeply grateful for her impact and leadership through a period of transformation.”
Following this transition, Sean stated that Daniel Kee, most recently the executive creative director at MullenLowe Singapore, will take helm of the creative leadership for the newly-formed integrated agency.
“Going forward, creative leadership will sit fully within the Singapore model under Daniel Kee, augmented with additional Omnicom Advertising talent where appropriate. Daniel is one of the most awarded ECDs in Singapore over the past decade, with a strong record of success in driving both creative standards and growth for local and international clients,” Sean said.
Earlier this month, news broke out that McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. It is worth noting that the move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA in most other markets.
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