Singapore – MullenLowe Singapore has named Terence Leong as regional Unilever creative lead as the agency strengthens its partnership with the consumer goods company. Based in the agency’s Singapore office, Leong will lead the creative vision for Unilever’s brands across the Asia-Pacific region.
In his new role dedicated to Unilever, Leong will be collaborating with the creative leadership team of MullenLowe Singapore to bring a human-first approach to the brand’s strategy.
More specifically, Leong will focus on Unilever’s oral care category. This will see him working alongside Meryke Naude, beauty creative director.
Leong steps into the role with over 25 years of experience in the industry. He has held the executive creative director role at TBWA\Media Arts Lab Southeast Asia, AKQA Tokyo, and RGA Shanghai.
The appointment underscores the agency’s commitment to bolstering its fully integrated and end-to-end offering for Unilever. It aims to unify creativity, strategy, and media under an integrated structure.
Gaurav Datta, Unilever global vice president, said, “We welcome Terence as a key partner and seasoned creative leader whose instinct for bold, human-centric ideas will be invaluable to making our brands unmissable in culture and in people’s lives.”
Federico Duberti, IPG Unilever global business leader personal care, said, “We are thrilled to welcome Terence to the team in Singapore, as his relentless pursuit of creative excellence will be a powerful addition to our larger, integrated model for Unilever. Backed by world-class capabilities, deep category knowledge and a unified vision across creativity, strategy and media, we believe our structure will set a new benchmark for partnership with Unilever, during a time where brands must fight harder than ever to earn their relevance.”
“This is probably the most intimidating assignment I’ve ever taken in my career. Unilever brands have a long heritage, and some are over a hundred years old. It’s an absolute honour to work with extremely devoted clients and a team of talented, passionate people to keep these brands provocative and relevant for the next hundred years. It’s going to take a lot of tears, sweat, AI, and every ounce of grit to see that mission through. It’s a dream assignment,” Leong commented.
