Bangkok, Thailand — POP MART Thailand has unveiled its largest outdoor pop-up event globally with the launch of the “POP LAND Exclusive Festive Event in Thailand,” transforming the heart of Siam Paragon and Siam Center into a vibrant playground of art toys, imagination, and festive cheer.
Spanning more than 1,000 square metres, the event is anchored by the POP LAND Castle, where giant figures of MOLLY, SKULLPANDA, and HIRONO surround a five-metre-tall MOKOKO centrepiece enveloped by a playful maze.
Originating in Beijing in 2023, the POP LAND concept finds fresh expression in Bangkok’s lively culture, celebrating life’s joyful moments and reimagining childhood wonder with a distinctly local spirit.
The Thailand edition marks the global debut of MOKOKO—a fluffy pink character embodying happiness, warmth, love, and innocence—alongside exclusive limited collections such as the MOKOKO Sweetheart Series, Spring Flower Series, and Twinkly Fairy Tale Series, plus rare collector favourites.
At Siam Center, the POP SLIDE: Finding MOKOKO invites visitors into a giant pink ball pit for whimsical photo moments, while the POPSICLE café offers Thailand-only desserts including TWINKLE TWINKLE TWIN MANGO YUZU, SKULLPANDA Double Chocolate, and Cheesecake Ice Cream.
Other features include the dreamlike POP LAND Cascade tunnel and Thailand’s first POP MART Christmas tree, creating a seamless festive journey from Siam Paragon to Parc Paragon and setting a new benchmark for creative pop-up experiences in the region.
Led by Siriporn Phlaengchanthuek, country general manager of POP MART Thailand, and supported by the Tourism Authority of Thailand’s deputy governor for Domestic Marketing, Apichai Chatchalermkit.
“POP MART Thailand is proud to bring the enchanting world of POP LAND to the Thai people. We believe this immersive experience will become one of the most exciting global destinations during this festive season,” said Phlaengchanthuek.
POP MART has been launching interactive and immersive pop-ups like its recent Pop Land’s pastel universe debut in Singapore.
