Telstra launches new ‘Together Builds Better’ campaign highlighting enterprise connectivity

Australia – Telstra has unveiled a new integrated campaign titled ‘Together Builds Better’, marking the next chapter in its ‘Wherever We Go’ brand platform. The campaign represents a repositioning of Telstra as a leader in connectivity for enterprise and government customers across Australia.

The launch film, produced in collaboration with double Cannes Grand Prix-winning animator Johnny Kelly and Nexus Studios, uses stop motion animation to depict a miniature world built through collaboration and connection. The creative showcases the theme of teamwork and the power of connectivity in driving innovation and progress.

Alongside the film, the campaign is being rolled out across out-of-home, radio, and social media channels. It signals a refreshed creative direction for Telstra’s Enterprise division, aiming to demonstrate the possibilities of partnership and the role of connectivity in advancing Australian industries.

“Telstra partners with enterprise and government organisations who share our ambition to create a better, more connected future for all. From making schools across Australia smarter, reinventing manufacturing or making communities safer, we believe that together builds better,” said Karinne Limberiou, head of marketing at Telstra Enterprise.

“With the right partner anything is possible,” said Micah Walker, chief creative officer of Bear Meets Eagle on Fire. “This campaign is a celebration of the power of imagination and collaboration at scale.”

“Underpinned by leading connectivity, what Telstra and its enterprise partners are building together is really exciting. With that spirit in mind, we set out to create a campaign that matched that ambition — one that moves beyond the literal and ventures into something far more imaginative,” said Alexandra Stickler, client partner at +61.