Tag: Bear Meets Eagle on Fire

Australia – To remind audiences to put their phones on silent, Telstra has created a campaign of cinema, for cinema, with a series of intriguing, silent short films.

The films – Mirror Mirror, Four Legged Friend and Magnetic Boy – are directed by FINCH’s Dougal Wilson in his first Australian production and commercial project since 2018.

Brent Smart, CMO of Telstra says, “So much care and craft has gone into these, I can’t wait to see them before some animated film my kids make me watch.”

Meanwhile, Micah Walker, founder and chief creative officer of Bear Meets Eagle On Fire, commented, “This is such a simple, fun idea and getting to work with Dougal again has just made that even better. We couldn’t be happier with how they’ve come to life.”

Lastly, director Dougal Wilson, stated, “It was a delight to work with Micah and his team and Telstra on such a fun project. I loved these ideas and crafting them with my wonderful production team and crew was a hugely enjoyable experience.”

Australia – Telecommunications company Telstra has launched a Christmas campaign highlighting the importance of family with advertising agency Bear Meets Eagle On Fire and production company +61.

The campaign emphasises how spending time with the people we love is the true essence of Christmas.

Directed by Steve Rogers, the film campaign follows how a singing donkey goes on a trip around the world just to find itself missing its family during Christmas.

As part of the campaign, Telstra is set to release a Black Friday and Christmas Sale, focusing on improving the in-store experience during the season.

Brent Smart, Telstra’s chief marketing officer said, “This is a second chapter for us. Our second big Christmas ad, following on from last year’s, that was a business success and picked up a couple of Effies. And more importantly, the second chapter in our Wherever We Go brand platform, reminding us that no matter where we go in life, Christmas is about getting back to those who matter most.”

“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” Micah Walker, chief commercial officer of Bear Meets Eagle On Fire, commented.

“It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go,’” Blake Crosbie, managing director of +61, said.

Australia – Telecommunications company Telstra has launched its new brand platform ‘wherever we go’ alongside a new campaign with advertising agencies Bear Meets Eagle On Fire and +61. The launch is an effort to shift its brand image from being corporate to playful and contemporary. 

The brand refresh is highlighted in the animated film ‘Duet,’ which shows the partnership of two characters as they travel. The film was directed by Smith & Foulkes and features the song ‘Islands in the Stream.’

In addition, Telstra released graphic illustrations by Ben Hassler, recreated with artist Kyle Bean and photographer Carl Kleiner using layers of paper. 

The campaign was initially launched during the Australian Football League and National Rugby League Grand Finals before being released on other platforms.

“If you want to change how people feel about your brand, you have to change how the brand feels. This work captures the spirit of optimism and promise of partnership that we want the Telstra brand to be all about. We want to show that the biggest brands can also be the most imaginative,” Brent Smart, Telstra’s chief marketing officer, said.

“I’m just proud of all the folks who’ve cared so hard to make this work. It’s not that often you get to make work this considered and crafted, and to do it at this scale, is just really rare,” Micah Walker, founder and chief creative officer of Bear Meets Eagle On Fire, said.

Blake Crosbie, managing director of +61, commented, “This campaign has also been a great journey with Telstra and the work is the beginning of redefining the relationship they have with their customers. It puts partnership at the center of the Telstra brand.”

“We’ve really pushed the boundaries within the media to bring this campaign to life. It’s about creating a world of epic wonder, from the screens to the streets, and places Telstra in high reaching, high attention, premium environments,” Helen Guard, managing partner of OMD Australia, said.

Australia – Australian insurance company, NRMA Insurance, has launched a new out-of-home (OOH) campaign, which is a road safety holiday message, aimed at reminding Australians to drive safely during the holiday season.

NRMA Insurance provides insurance for cars, homes, travel, business, and motorcycle, as well as boat, and caravans in New South Wales, Queensland, Australian Capital Territory, and Tasmania, as well as South Australia, and Western Australia.

The campaign, which is created in collaboration with creative agency Bear Meets Eagle On Fire (BMEOF), features a series of cinematic images that capture the anticipation of a loved one’s arrival.

Titled ‘Safe always arrives’, the campaign’s images were created with award-winning photographer Simon Harsent, from The Pool Collective.

Micah Walker, BMEOF’s CCO and founder, commented, “In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon shot them beautifully.”

The campaign is now running across rural sites in New South Wales and Queensland.

Australia – As brands continue to seek notable brand design and brand creation offerings, creative agency Bear Meets Eagle on Fire (BMEOF) has announced a new head, Koen Arbouw, to lead its design team.

BMEOF offers clients teams around any problem or project – from branding and brand creation to design, experience, and communication.

As the new design lead of the agency, Arbouw brings with him wide experience that spans working with design companies including Landor, Maud, and M35. Some of his previous projects were for clients such as Nike, Google, luxury fragrance brand Escentric Molecules, and the AFTRS.

“Bear’s such a unique place where design and advertising are both held in the same regard. I think that’s rare to find and I am excited to be a part of everything that comes next,” said Arbouw, regarding his appointment.

Meanwhile, Micah Walker, the founder of BMEOF, commented, “Koen and I first worked together when he was at Maud years ago. We reconnected when I came back to Sydney and have collaborated on a number of Bear projects over the past couple of years. He’s a proper talent and we’re excited he’s decided to join us.”

One of BMEOF’s most recent campaigns was in May this year with Australia’s fintech Wisr. The campaign includes an ambitiously crafted desktop and mobile experience, co-created with another creative agency, Resn.

Australia – Australia’s fintech company Wisr has launched a complete brand redesign, done in collaboration with creative agencies Bear Meets Eagle on Fire (BMEOF) and Resn.

Wisr, formerly known as DirectMoney, deems to be the country’s first neo-lender and fintech pioneer in the consumer finance market. It builds products, apps, and services that brings financial wellness to Australians.

The new brand identity retains and builds on some previous aspects of the Wisr brand, which includes the logo and purpose, but almost everything else ‘Wisr’ has been rethought and reinvented around the new creative positioning ‘For your smart part’.

To mark its new brand redesign, Wisr has rolled out its first-ever major campaign with BMEOF, showcasing ‘For your smart part’. The comprehensive project runs across all brand design, product, and communication, and is built to deliver a clear message around its purpose – ‘financial wellbeing’.

The campaign includes an ambitiously crafted desktop and mobile experience, co-created by BMEOF and Resn. It also includes work from famed illustrator Peter Grundy, Swedish-based 3D animation artist Oscar Pet Petersson, and Revolver director Steve Rogers.

According to Wisr’s Chief Marketing Officer James Goodwin, the company’s focus is supporting customers’ smart decision-making and rewarding that good behavior, which in turn helps them achieve its purpose of helping improve Australians’ financial well-being.

“We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step. Bear and SPEED, our media partners, have challenged and supported us every step of the way along that journey,” said Goodwin.

Meanwhile, Toby Hussey, the managing director of BMEOF, commented, “It’s not often you find a project and partnership like this. What started out as strategic discussions and a campaign, eventually led to a complete re-evaluation of everything ‘brand’ for Wisr. It’s been a dream project for us.”

“Working with Bear and Wisr to help the brand come to life on the site, was a fun creative challenge. It was a great opportunity to bring a high level of design and polish to the fintech category,” said Dan Mercer, the creative director of Resn.