Australia – Australian insurance company, NRMA Insurance, has launched a new out-of-home (OOH) campaign, which is a road safety holiday message, aimed at reminding Australians to drive safely during the holiday season.

NRMA Insurance provides insurance for cars, homes, travel, business, and motorcycle, as well as boat, and caravans in New South Wales, Queensland, Australian Capital Territory, and Tasmania, as well as South Australia, and Western Australia.

The campaign, which is created in collaboration with creative agency Bear Meets Eagle On Fire (BMEOF), features a series of cinematic images that capture the anticipation of a loved one’s arrival.

Titled ‘Safe always arrives’, the campaign’s images were created with award-winning photographer Simon Harsent, from The Pool Collective.

Micah Walker, BMEOF’s CCO and founder, commented, “In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon shot them beautifully.”

The campaign is now running across rural sites in New South Wales and Queensland.

Australia – As brands continue to seek notable brand design and brand creation offerings, creative agency Bear Meets Eagle on Fire (BMEOF) has announced a new head, Koen Arbouw, to lead its design team.

BMEOF offers clients teams around any problem or project – from branding and brand creation to design, experience, and communication.

As the new design lead of the agency, Arbouw brings with him wide experience that spans working with design companies including Landor, Maud, and M35. Some of his previous projects were for clients such as Nike, Google, luxury fragrance brand Escentric Molecules, and the AFTRS.

“Bear’s such a unique place where design and advertising are both held in the same regard. I think that’s rare to find and I am excited to be a part of everything that comes next,” said Arbouw, regarding his appointment.

Meanwhile, Micah Walker, the founder of BMEOF, commented, “Koen and I first worked together when he was at Maud years ago. We reconnected when I came back to Sydney and have collaborated on a number of Bear projects over the past couple of years. He’s a proper talent and we’re excited he’s decided to join us.”

One of BMEOF’s most recent campaigns was in May this year with Australia’s fintech Wisr. The campaign includes an ambitiously crafted desktop and mobile experience, co-created with another creative agency, Resn.

Australia – Australia’s fintech company Wisr has launched a complete brand redesign, done in collaboration with creative agencies Bear Meets Eagle on Fire (BMEOF) and Resn.

Wisr, formerly known as DirectMoney, deems to be the country’s first neo-lender and fintech pioneer in the consumer finance market. It builds products, apps, and services that brings financial wellness to Australians.

The new brand identity retains and builds on some previous aspects of the Wisr brand, which includes the logo and purpose, but almost everything else ‘Wisr’ has been rethought and reinvented around the new creative positioning ‘For your smart part’.

To mark its new brand redesign, Wisr has rolled out its first-ever major campaign with BMEOF, showcasing ‘For your smart part’. The comprehensive project runs across all brand design, product, and communication, and is built to deliver a clear message around its purpose – ‘financial wellbeing’.

The campaign includes an ambitiously crafted desktop and mobile experience, co-created by BMEOF and Resn. It also includes work from famed illustrator Peter Grundy, Swedish-based 3D animation artist Oscar Pet Petersson, and Revolver director Steve Rogers.

According to Wisr’s Chief Marketing Officer James Goodwin, the company’s focus is supporting customers’ smart decision-making and rewarding that good behavior, which in turn helps them achieve its purpose of helping improve Australians’ financial well-being.

“We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step. Bear and SPEED, our media partners, have challenged and supported us every step of the way along that journey,” said Goodwin.

Meanwhile, Toby Hussey, the managing director of BMEOF, commented, “It’s not often you find a project and partnership like this. What started out as strategic discussions and a campaign, eventually led to a complete re-evaluation of everything ‘brand’ for Wisr. It’s been a dream project for us.”

“Working with Bear and Wisr to help the brand come to life on the site, was a fun creative challenge. It was a great opportunity to bring a high level of design and polish to the fintech category,” said Dan Mercer, the creative director of Resn.