Singapore – CHAGEE Singapore has opened ‘CHAGEE Pagoda House’, its first-ever tea-and-retail concept store, blending modern design with the spirit of Chinatown’s traditional teahouses.
Located along Pagoda Street in the heart of historic Chinatown, the new concept store reinterprets the essence of old teahouses—places where merchants met, friends gathered, and stories were shared—for today’s generation. The space aims to revive what teahouses once symbolised in the district: community, creativity, and connection.
Designed as a modern social living room, the store combines heritage elements with contemporary aesthetics, featuring warm timber, patterned tiles, soft lighting, and communal seating that encourages visitors to pause and connect over tea.
The façade showcases a hand-painted mural by local creative collective Tell Your Children (TYC). Titled “Where Jasmine meets Orchid”, the artwork celebrates the meeting of cultures and generations, reflecting both Chinatown’s diversity and CHAGEE’s broader mission to bridge tradition and modernity through design.
Pagoda House also marks CHAGEE’s first retail outlet in Singapore, offering exclusive merchandise that extends tea culture beyond the cup. Visitors can explore Singapore-exclusive collectibles, lifestyle products, and a limited capsule collection created in collaboration with TYC, available only at this location.
The opening continues CHAGEE’s SG60 narrative celebrating Singapore’s cultural tapestry — following the launch of the Orchid Biluochun drink in August — and is now expressed through this heritage-inspired flagship experience.
For the first time, CHAGEE is introducing interactive cultural programming at Pagoda House. Beginning in November, visitors can take part in palm-reading workshops inspired by Chinatown’s fortune-telling heritage, calligraphy sessions led by local artists, and guided photo walks through the neighbourhood. Nanyang-inspired conversation cards will also be placed on communal tables to spark meaningful exchanges over tea.
These initiatives will be introduced progressively, positioning Pagoda House as a weekend destination for culture, craft, and connection.
To commemorate the opening, CHAGEE will host a three-day Grand Opening celebration from 31 October to 2 November. Guests can enjoy a 1-for-1 promotion on large drinks and participate in the “Tear & Win” activity for a chance to win prizes. Mediacorp artistes Zhang Ze Tong and Nick Teo will also make guest appearances, serving tea and interacting with visitors during the event.
“Chinatown was once the heart of Singapore’s teahouse culture, where people gathered to rest, trade stories, and build community,” said Lawrence Wen, CEO of CHAGEE Singapore. “Today, it continues to be a place where people from all walks of life come together — locals running errands, office workers taking a short break, and tourists exploring the neighbourhood. This store is where the past and present meet, a space that welcomes anyone to pause for a moment of connection, just like the old teahouses once did.”
