Moove Media launches ‘Dynamic Bus’ advertising format with large-format digital screen

Singapore – Moove Media, the outdoor advertising subsidiary of ComfortDelGro, has introduced ‘Dynamic Bus’ advertising — Southeast Asia’s first double-deck bus featuring a large-format digital landscape screen on its exterior.

The new digital out-of-home (DOOH) format features a 6.9-metre-wide by 0.58-metre-tall screen (12:1 ratio), making it the largest moving digital advertising display in Singapore.

The launch marks a new step in Singapore’s transit advertising landscape, blending the broad reach of public transport with the precision of digital targeting. It follows the success of Moove Media’s Dynamic Cab advertising, introduced in 2024, which deployed taxi-top smart digital billboards capable of delivering location-aware, time-sensitive, and weather-based content.

The Dynamic Bus offers features such as day-parting, geo-fencing, weather triggers, and programmatic scheduling to deliver contextually relevant messages. Advertisers can also choose to combine the digital screen with a full bus wrap for hybrid campaigns that balance consistent branding with dynamic content delivery.

Dynamic Bus is part of Moove Media’s expanding digital network, which includes Dynamic Cab, In-Cab Displays, and Impact Screens across MRT stations, as well as Dynamic Rail and the upcoming Dynamic Hub. These formats form a connected network of transit media aimed at delivering more targeted and measurable advertising solutions.

Jeffrey Kwek, chief executive officer of Moove Media, said, “Out-of-home is evolving, and Moove Media is proud to lead that change. Dynamic Bus represents the future of transit advertising where scale, creativity, and digital agility come together. With the Dynamic Bus, we are not just introducing a new format, we are moving beyond traditional reach, combining the scale of mass transit with the precision of digital targeting and bringing out-of-home firmly into the data-driven era.”

Moove Media confirmed Singtel and DBS as launch partners, with Tiger Brokers set to roll out its campaign in the coming weeks.