Singapore – ComfortDelGro (CDG), one of the leading land transport companies in Singapore, is set to launch a super app, slated for early next year. The all-in-one app is said to combine its taxi and lifestyle services.
The news comes as the company announced a new private mobility group (PMG) as part of its reorganization, bringing together its taxi, private bus, and car rental as well as its leasing and lifestyle businesses under one division.
Of the new mega app, the company shared that it will be enabling customers to select from a variety of service offerings from a single platform. A ‘One CDG’ option will also be part of the new app which will make easier for its taxi users to rent a car in a breeze.
Just in the first half of this year, CDG has been introducing new feats in its customer experience. Most notably, it launched in March ‘Zig’, a one-stop mobility and lifestyle app. Through an interactive map-based interface, users are able to search for lifestyle services such as dining reservations, Food & Beverage (F&B) merchants, and also entertainment outlets and attractions.
Meanwhile, in April, it unveiled a one-of-a-kind partnership for a transport company, making available its taxi booking services in e-commerce app Lazada.
According to the company, the up-and-coming mega app will be housing some of the lifestyle options it introduced in Zig like its restaurant bookings.
On the new PMG meanwhile, CDG shared that the move aims to synergize and leverage on CDG’s core strengths in land transport solutions, seeing the re-organization as a way to allow for a more focused approach in the development of novel and sustainable mobility solutions using digital technology and clean energy.
Jackson Chia, who joined the group in 2017 and who is currently the group’s chief risk & sustainability officer, will be taking the helm of the new PMG. The company said the new PMG will have a combined fleet size of over 12,000.
“The ComfortDelGro Group has a broad range of mobility solutions in Singapore. Pooling the resources in the Private Mobility Group will enable us to develop smart and green intermodal mobility solutions for our clients,” said Chia.
“With scale and our diverse range of assets, we will be better positioned to forge partnerships to experiment and offer innovative products and services. Corporate and individual commuters will be able to access our range of mobility and lifestyle offerings via a unified digital platform,” he added.
Chia shared that in the future, the company will be adding other services in the group like learner driving services and medical transport. He said the goal is to cross-market CDG’s extensive range of transport solutions to enable convenience to the different communities it serves.
The first quarter of the year also saw CDG launch a new line of service – a medical escort transport service. The said service is catered to seniors and persons with disabilities (PWD) to provide non-emergency transportation.