The 12-week campaign sits within Maybank’s ‘Served Your Way’ brand platform and will see buses operating across the island, including the heartlands, key commercial districts and the Causeway.
The new digital out-of-home (DOOH) format features a 6.9-metre-wide by 0.58-metre-tall screen (12:1 ratio), making it the largest moving digital advertising display in Singapore.
The new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.
The Singapore University of Technology and Design (SUTD) has unveiled its newest ‘School for Innovators’ advertising campaign, which features a massive 3D installation advertisement in Singapore’s local bus service.
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