Singapore – Singapore’s media landscape has seen a bold bloom with Stellar Ace, the nation’s largest Out-of-Home (OOH) media firm, planting a 3D Rooftop Bus Shelter in collaboration with Gardens by the Bay.
The striking installation is strategically located outside The Heeren at the Bef Cairnhill Road bus shelter.
The clever re-leaf design recreates the Gardens’ famous Flower Dome, Supertrees, and lush greenery, effectively creating a visual bridge that grows the iconic destination into the heart of the Orchard Road shopping belt.
The debut piece is the first 3D Rooftop in Stellar Ace’s portfolio, reimagined for greater impact and immersive brand storytelling.
Designed as both a vibrant placemaking feature and an advertising platform, the rooftop is a guaranteed traffic-stopper, estimated to generate over 260,000 weekly impressions along this retail and tourism artery.
It underscores how OOHmedia can enrich the urban experience, proving that the best campaigns don’t just occupy space, they transform it.
Tony Heng, president of Stellar Experience, commented on the firm’s forward-thinking approach, “The Gardens by the Bay 3D Rooftop is the first in a series of bold, next-generation formats that will redefine how advertisers engage with the public across Singapore. We believe OOH has the power to evolve with the times—not just to be seen, but to be remembered.”
The project is the result of close cooperation between Stellar Ace and Gardens by the Bay, showing a joint commitment to innovation and elevating public-space experiences.
