Bangkok, Thailand – KFC Thailand has launched a new campaign celebrating the return of its Chizza menu item, tapping into the viral internet trend of Italian Brainrot to appeal to younger audiences.
The fast-food chain reintroduced Chizza in 2025 — a hybrid of fried chicken topped with melted cheese, resembling pizza — and paired it with the creation of a new character, “Chizzalulu Chizzalala.” Inspired by the surreal AI-generated meme style popular on Gen Z and Gen Alpha social feeds, the character represents Chizza’s playful identity crisis.
Chaotic but designed to be endearing, Chizzalulu Chizzalala asks: “Am I fried chicken or pizza?” The character joins the Brainrot cast of other eccentric mash-ups such as Ballerina Cappuccina and Tralalero Tralala.
To support the launch, KFC rolled out a music video, an origin story, and a digital out-of-home campaign that invited consumers to decide whether Chizza should be considered chicken or pizza. Popular content creators including babyjolystar and Not Bangueng also contributed meme content that spread the campaign across social media.
The initiative extended into gaming, with Chizzalulu appearing in Roblox via a custom map where players could team up to “hunt him down” and uncover whether he was more pizza or chicken.
KFC said the Chizza is available nationwide in Thailand until October 29, 2025. Prices start at 49 THB per piece, with the Chizza Gang Set (three pieces) at 129 THB and The Box Chizza Set at 169 THB.
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