Hoffman Agency introduces GEDI to decode brand presence in AI-generated search  

Singapore – The Hoffman Agency has introduced ‘Generative Engine Discovery Insights’ (GEDI), a proprietary capability designed to decode how brands appear in generative AI answers.

GEDI offers organisations a data-driven view of their visibility across today’s leading AI platforms.

As digital discovery moves beyond search engines into AI-driven results, GEDI acts as an intelligence layer for measuring brand presence. 

Built entirely in-house, the system systematically queries top AI models, including ChatGPT, Gemini, Claude, and Perplexity—collecting, comparing, and analysing responses to industry-relevant questions.

By repeating real-world queries such as “Which telecom operators are leading 5G rollouts in Asia?” across multiple engines and over time, GEDI builds structured datasets that reveal brand mentions, descriptive context, and citation sources. 

It also highlights which domains AI tools most frequently trust—ranging from media outlets and review platforms to company-owned content.

The insights generated by GEDI reveal visibility gaps, concentration risks stemming from overreliance on a few sources, and opportunities to enhance a brand’s influence within AI-generated content. 

With AI chatbots projected to drive 25% of search traffic by 2026—and over half of consumers already incorporating AI into their buying decisions—understanding how brands appear in AI-generated answers is increasingly mission-critical.

GEDI empowers brands to see who’s shaping their AI presence, how they’re being described, and what content drives that visibility—laying a foundation for more strategic PR, marketing, and content initiatives.