New Delhi, India — Creative agency, DDB Tribal, has named Anusheela Saha as its new creative head, the company announced today, September 2.
Saha joins the agency from FCB India, where she previously served as its national creative director.
With over two decades of experience, Saha has held key roles at Cheil and FCB India. Her previous clients include Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS and Times of India, among others.
In her new post, she will report to Rahul Mathew, chief creative officer of DDB Mudra Group, and takes over the role from Iraj Fraz, who is moving into a new position within the company.
Speaking on the appointment, Rahul Mathew shared how Anusheela can help take DDB Tribal’s growth into its next phase, “ She shares a lot of the same values that we hold dear, especially when it comes to big ideas and craft. And with the exciting brands that we have in the agency, I look forward to working with her to create work that’s just as exciting.”
Anusheela Saha added, “I am very excited to be a part of DDB Tribal. For me DDB is the perfect alignment of culture, creative vision, and leadership. I look forward to helping Rahul take this incredible legacy forward and also building a successful partnership with Ashutosh and the entire team at DDB Tribal.”
Saha’s previous works spotlight projects that have a social focus, such as ‘UnBox Me,’ which aimed to raise awareness of gender identity in children.
